What Happens at Transform Boundaries

Transform boundaries are areas where the Earths plates move past each other, rubbing along the edges. They are, however, much more complex than that. There are three types of plate boundaries or zones, each of which features a different type of plate interaction. Transform boundaries are one example. The others are  convergent  boundaries (where plates collide) and  divergent  boundaries (where plates split apart). Each of these three types of plate boundary has its own particular type of fault  (or crack) along which motion occurs. Transforms are  strike-slip  faults. There is no vertical movement—only horizontal. Convergent boundaries are thrust or reverse faults, and divergent boundaries are normal faults. As the plates slide across from each other, they neither create land nor destroy it. Because of this, they are sometimes referred to as conservative boundaries or margins. Their  relative movement can be described as either dextral (to the right) or  sinistral (to the left). Transform boundaries were first conceived of by Canadian geophysicist  John Tuzo Wilson in 1965. Initially skeptical of plate tectonics, Tuzo Wilson was also the first to propose the theory of hotspot   volcanoes. Seafloor Spreading Most transform boundaries consist of short faults on the seafloor occurring near mid-ocean ridges. As the plates split apart, they do so at differing speeds, creating space—anywhere from a few to several hundred miles—between  spreading margins. As the plates in this space continue to diverge, they do so in opposite directions. This lateral movement forms active transform boundaries. Between the spreading segments, the sides of the transform boundary rub together; but as soon as the seafloor spreads beyond the overlap, the two sides stop rubbing and travel abreast. The result is a split in the crust, called a fracture zone, that extends across the seafloor far beyond the small transform that created it. Transform boundaries connect to perpendicular divergent (and sometimes convergent) boundaries on both ends, giving the overall appearance of zig-zags or staircases. This configuration offsets energy from the whole process. Continental Transform Boundaries Continental transforms are more complex than their short oceanic counterparts. The forces affecting them include a degree of compression or extension across them, creating dynamics known as transpression and transtension. These extra forces are why coastal California, basically a transform tectonic regime, also has many mountainous welts and down-dropped valleys. The  San Andreas fault  of California is a prime example of a continental transform boundary; others are the North Anatolian fault of northern Turkey, the Alpine fault crossing New Zealand, the Dead Sea rift in the Middle East, the Queen Charlotte Islands fault off western Canada, and the  Magellanes-Fagnano fault system  of South America. Because of the thickness of the continental lithosphere and its variety of rocks, transform boundaries  on continents are not simple cracks but wide zones of deformation. The San Andreas fault itself is just one thread in a 100-kilometer skein of faults making up the San Andreas fault zone. The  dangerous Hayward fault  also takes up a share of the total transform motion, and the Walker Lane belt, far inland beyond the Sierra Nevada, takes up a small amount too. Transform Earthquakes Although they neither create nor destroy land, transform boundaries and strike-slip faults can create deep, shallow earthquakes. These are common at mid-ocean ridges, but they do not normally produce deadly tsunamis  because there is no vertical displacement of seafloor. When these earthquakes occur on land, on the other hand, they can cause large amounts of damage. Notable strike-slip quakes include the 1906 San Francisco,  2010 Haiti,  and 2012 Sumatra  earthquakes. The 2012 Sumatran quake was particularly powerful; its 8.6 magnitude was the largest ever recorded for a strike-slip fault.

An Article On Biggest Global Sports - 1704 Words

Biggestglobalsports. (n.d.). Biggest Global Sports. Retrieved from biggestglobalsports: http://www.biggestglobalsports.com/ In this article the writer says that the greatest games in the US, with notoriety filled by the US local business sector, where the Superbowl is routinely the most watched yearly occasion. Additionally, huge in neighboring Canada and Mexico. Whilst less fruitful in globalizing than different US sports, it keeps up some enthusiasm as a minor game in the greater part of the world and has 2 of mine 10 paid sportsmen (biggestglobalsports). This source is a website. I generally believe that this source of relevant information is very reliable and useful, not just from subjective experience, however, mostly since of this article’s useful resource as well as background. This is a thriving organized and thought-out journal that was published by the biggestlobalsports association and members of the department of providing the information to football, which is a prominent organization regulating the universal standards for different aspects. Crepeau, R. C. (n.d.). NFL Football: A History of America s New National Pastime. In this article the writer says that the historical backdrop of the National Football League develops crosswise over time, in numerous measurements, conveyed along by those strengths that have molded current American history. It was the result of powers changing twentieth-century America into a shopper society seeking after recreation. ItShow MoreRelatedShould Esports Be Considered A Sport?1550 Words   |  7 PagesConsidered a Sport? A sport is defined as an athletic activity requiring skill or physical prowess and often of a competitive nature. Competitive. 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Effect of Advertisement on Sales Free Essays

MKT 321: MARKETING RESEARCH METHODS JAN – APRIL 2013 CAT 1 Using the knowledge and skills acquired in this course (Research methods) explain how would improve the performance of your Research and Development Department in a firm (15 marks) A research and development (RD) department in a firm is responsible for innovations in design, products, and style. This department is responsible for creating innovative new products to keep companies a step ahead of the competition. Many companies also rely on the RD department to improve existing consumer products, and to explore new ways of producing them. We will write a custom essay sample on Effect of Advertisement on Sales or any similar topic only for you Order Now Companies thrive and succeed by creating innovative products, as well as by increasing company profit and utilizing cost-efficient methods. A research and development department is primarily responsible for ensuring that these goals are met. This is an especially important function in the fields of manufacturing and pharmaceuticals, but can be applied to virtually any industry. Often, research and development works closely with the marketing department. Marketing studies consumer trends by surveying and researching consumer demands, purchasing methods, product sales, and the existence and development of technology across the relevant market. The marketing department gathers all the data, and makes this information available to the RD department, which will take action in response to the findings and proceed to keep the company on top of current market needs. Consumer demands often change very quickly, and the research and development department must be alert and adapt to these market fluctuations accordingly. I would invest a substantial amount of money to research and development so that it can continually modify and update the firm’s products to preserve a brand’s position within the market. This is because even if our product would be leading in the market, however much it is a key product, usually will not remain in the number one market position forever without some type of improvement and advancement. Research and development department software The progress of innovation research and product development requires a good balance between the team and management involved in R;D projects. VIP Task Manager provides this balance and allows to manage R;D projects and activities effectively. The software helps to carry information on the latest developments and coordinate the resource assignment to new promising projects in efficient and timely way. VIP Task Manager can be used as R;D project management software for organizing the workflow of the department. The software gives the following options Quality is a major issue and R;D department is deeply involved in ensuring quality of new products and attaining the required levels of regulatory requirements. In cooperation with the quality assurance department, R;D department develops a quality plan for new products. When a company sells a product on the marketplace, it should keep regulatory compliance with legal requirements. By using Centriqs, the R;D managers can organize the workflow for researches and development of new products. In Centriqs, there can be used task templates for researches of typical products as well as for a new product specification development. The software allows to add new workflow with specific task statuses. By introducing Centriqs shareware into the workflow, the R;D department can effective cooperate with QA department through sharing tasks and projects aimed to development of quality plans for new products. The R;D managers can use the Files view to upload regulatory documents to the database and attach documents to required tasks shared between engineers, technicians and scientists. | | Research and development department goals/tasks The main goal of the R;D department is to provide the organization with pro-active leadership in the industry and strong competitive advantages through implementation of new technologies and solutions aimed to improve current product range and develop new products. The R;D department closely works with the quality assurance department in order to create a new solution for enhancing the sustainability and the quality of products. The tasks of R;D department could be split into two main groups: research and development. The groups are closely linked with each other, however they have some peculiarities. The research activities allow the organization to find more effective ways to produce a product. The development activities are focused on how to implement these ways into manufacturing of the current or a new product. Research and development department in company structure Research and development are often very expensive and it takes much time to get positive results from them. However most businesses invest a lot of money in research and development and build R;D departments. The organizations which have R;D departments in their structure, gain big advantages, because: 1. Products are commercialized faster 2. Products reach global markets 3. Contribution to customer confidence 4. Effective exploitation of technologies 5. They gain advantages over rivalsThe research and development department will enable a more progressive and faster transfer of innovations into product development and exploitation. | CAT 2 As a manager you have noted that the sales for a certain product have dropped despite having increased the level of advertising. Explain in details how you would undertake a market research to know whether advertising affects sales (20 marks) a. Background information. The background serves to put research objectives into context, and it will help me to understand why I will pursue the objectives of knowing why advertising affect sales. I would detail what i see as being the main events that have caused or contributed to the advertising effect on sales. Such a background gives a framework for the researcher to investigate other potential events, contributory factors or causes. b. Objectives. The first part of this section would detail which marketing decisions are to be completed once the research has been undertaken. This requires decision-makers to explain what they see as the focus of the decision they plan to make. They then go on to explain what gaps(s) they see in their knowledge. Those gaps create the focus to planned esearch activities and set the research objectives. The formulation of the marketing objectives can encompass two areas: organizational objectives and personal objectives of the decision-maker. For the researcher this may not be explicit or obvious to discern. It may take time working with a decision-maker or a particular organization to see the potential conflicts in organizational and personal objectives. This ‘first-step’ brief offers the opportunity for the researcher to draw out and develop a much clearer vision of marketing and research objectives. Drawing out and developing decisionmakers’ perspective of objectives, helps the process of developing a common understanding of what the decision-maker is trying to achieve. c. Target to research. Any market research project will measure, understand or observe a target group of individuals. These may be distinct groups of consumers, channel members such as retailers or competitors, or company employees. In this section, details of the characteristics of the target group(s) can help in much research design decisions. These cover areas of identification, gaining access to conduct research, understanding which techniques are appropriate to measure or understand these individuals, and the best environment or context in which to conduct the research. d. Who is to use the findings? This section would outline brief details of the decision-maker who will use the research findings. For example, certain decision makers may be entrepreneurial and introspective, looking for short-term tactical advantages. Managers with a background and training in statistics may expect results to be analyzed and presented in a particular manner to have any credibility. Other managers may not have such training or may even be distrustful of statistical analysis and seek a more qualitative interpretation. These 19 issues have an impact upon the nature and extent of analysis conducted upon the data collected and the style and format in which research findings will be presented. e. Constraints. The main limitation to marketing researchers carrying out what they may perceive as being the correct way to research a problem is the time and money that the marketer can afford. With knowledge of time and cost constraints, the researcher can develop a research design to suit these eeds. The researcher may also demonstrate other courses of action that could demand greater amount of money or time, but could have clear benefits that the marketer may be unaware of. Other constraints, such as those imposed by the client firm’s personnel, organizational structure and culture, or decision making styles, should be identified to determine the scope of the resear ch project. Yet constraints should not be allowed to diminish the value of the research to the decision-maker or to compromise the integrity of the research process. In instances where the resources are too limited to allow a project of sufficient quality, the firm should be advised not to undertake formal marketing research. f. Administrative considerations. These would lay out the administrative details in completing the research project. Examples could be the expected delivery of interim reports, contacts in the organization that may be able to help supply further information, or reference to sources of materials and individuals that are needed to complete the research successfully. How to cite Effect of Advertisement on Sales, Papers

My journey began in the middle of the Mediterranean sea to the north of Africa Essay Example For Students

My journey began in the middle of the Mediterranean sea to the north of Africa Essay My journey began in the middle of the Mediterranean sea to the north of Africa, making my way towards the Nile delta. We had left Southampton 9 days ago and were now coming to the end of our sea journey because in a couple of days we would be landing in Egypt. We had come as an exploration party going to the ancient Egyptian pyramids. Our party consisted of me and my sister Elsa. Our guide, was an American who we only knew as Wilson. He was a rather unusual person, very and rather curious, I cant explain this curiousness. I guess that was just the way he was. Wilson was also very cautious and had taken many precautions. He was armed with a hand-gun and a machine gun aswell. This made me feel very unsafe, but he obviously knew what he was doing, so we left him to what had to be done. Elsa was in her cabin reading a map of some description. She also had this, rather unusual looking key. It was kind of star shaped and had jagged edges. She wouldnt tell anyone what it was for. Night had fallen now and I was up on deck having a drink with Wilson, and Elsa was down in her cabin still studying that map of hers. There were sounds coming from the side of the boat, as if another boat was being drawn alongside ours. There was shouting Silence There were gunshots People screamed and ran in different directions Men in black Rhodes armed with guns and macheties clambered aboard the ship and opened fire. Wilson got his machine gun out and started to shoot back as I dove for cover. A group of Americans also started shooting at these pirates. The pirates set alight part of the ship to the rear, near where all the cargo was. Things werent looking good. Elsa was in her cabin when one of the pirates entered. He had these black on covering all but his face. His face was covered with scars as if blades had already pierced the skin. These scars were only covered by a thick grey beard. He had a knife in one hand, he went straight to the desk that Elsa had been working at and flung her to the floor. He also took the obscure key that Elsa had. The man moved back towards Elsa, who was sprawled upon the floor and raised his knife high above his head ready to bring it down. Wilson blew the smoke away from his gun, and helped Elsa back onto her feet. She was still shaking as she picked the key out of out of the pocket of the corpse which was lying there, perfectly still. Dead. Up on deck was mayhem. People were jumping out off the boat into the river below as the boat was being taken over by flames. We had no other option but to jump ourselves. We watched from the water as the boat was engulfed by flames. All of our luggage was still on board. We had nothing now. We had to swim to shore. By morning we had to put the problems of last night behind us, as we took across the dessert by camel. We had to be quick because we had to arrive at our destination before sunrise. Even though the sun wasnt up yet it was still very very hot and I was sweating like a pig. It wasnt the most comfortable ride I had ever had but at least we were there now. As the sun rose it led a path to the pyramid. As this happened the Americans rom back on the ship came up behind us. This is when we joined forces with them, after all, we had the guide, and they had the equipment. It was what seemed to be a good idea at the time. We wasted no time once we got there. We put up our tents and got our equipment ready and waited for the Americans to join us. When they did, we were ready to go and study the pyramid. Th e pyramid was known as the tomb of Oman Ra. We lowered ourselves down by ropes into the main chamber of the pyramid. Inside was a long row of mirrors running down both sides of the chamber. Wilson and Elsa both seemed to know what they were doing, so I took a back seat and atched what they were doing. I still had no idea what these mirrors were for. Wilson and Elsa lined the mirrors up with the beam of sunlight coming in through the entrance to the chamber. As they did this, the room suddenly lit up. It was as if someone had just flicked on the lights. The room was damp and smelt a bit like sweaty socks; there was nothing fascinating about this room. At one end though, there were two doors. We took the door on the left. This room we had just entered was small; but on the walls was the most fascinating thing I had ever seen before. All around the room, were hieroglyphics .u54ca2c19fe42ebec23c7de8ec5901675 , .u54ca2c19fe42ebec23c7de8ec5901675 .postImageUrl , .u54ca2c19fe42ebec23c7de8ec5901675 .centered-text-area { min-height: 80px; position: relative; } .u54ca2c19fe42ebec23c7de8ec5901675 , .u54ca2c19fe42ebec23c7de8ec5901675:hover , .u54ca2c19fe42ebec23c7de8ec5901675:visited , .u54ca2c19fe42ebec23c7de8ec5901675:active { border:0!important; } .u54ca2c19fe42ebec23c7de8ec5901675 .clearfix:after { content: ""; display: table; clear: both; } .u54ca2c19fe42ebec23c7de8ec5901675 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u54ca2c19fe42ebec23c7de8ec5901675:active , .u54ca2c19fe42ebec23c7de8ec5901675:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u54ca2c19fe42ebec23c7de8ec5901675 .centered-text-area { width: 100%; position: relative ; } .u54ca2c19fe42ebec23c7de8ec5901675 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u54ca2c19fe42ebec23c7de8ec5901675 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u54ca2c19fe42ebec23c7de8ec5901675 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u54ca2c19fe42ebec23c7de8ec5901675:hover .ctaButton { background-color: #34495E!important; } .u54ca2c19fe42ebec23c7de8ec5901675 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u54ca2c19fe42ebec23c7de8ec5901675 .u54ca2c19fe42ebec23c7de8ec5901675-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u54ca2c19fe42ebec23c7de8ec5901675:after { content: ""; display: block; clear: both; } READ: Teacher to Edward EssayElsa told me they were telling a life story. There wasnt a bit of the brick wall to be seen, it was just completely covered. Oman Ra had obviously led a long rewarding life. The ceiling of the room was very very high up for such a small room. That too was covered in hieroglyphics. The only part of the room that wasnt covered was a door leading nto another room. This other room had a picture of an Egyptian worker, but all over his body were rubies and jewels. One of the Americans started picking them off the body of the picture and putting them into a bag. One of them dropped onto the floor and plit. A scarab beetle came out of the jewel and scuttled out of the room. These bugs are very dangerous flesh-eating animals! As we left the room a whole swarm of these bugs came out of the darkness and down a slope heading straight towards us. There must have been thousands of them. We turned and ran. As we were running, one of the Americans tripped and fell. He was completely taken over by the scarab beetles. All that was left of him was a pile of bones just lying on the floor. When we stopped running we were in a room with a large box of some description, lying on the ground We went up to it. On the side was some sort of lock witch matched the key that Elsa had. We opened the lock to look inside. Inside were solid gold monuments and small statues. We pocketed all these, or should I say that the Americans did! We had decided That it was too dangerous to carry on because the light at the end of the room stopped, and it was pitch black. If you listened hard enough, you could here a moaning coming from the darkness. We followed the light back to the main chamber, passing through many of the rooms we had been in before, we went back through the room with the hieroglyphics in on our way back into the main hamber again. We had to climb back up the rope to get back up to the campsite. It was dark when we left the campsite . The journey back was pretty uneventful as we went back through the baking hot desert night to where another ship was moored to take us and the Americans back home to Southampton. It was the most eventful day of my life, even though we were only in Egypt for on e day. It was the most amazing thing that had ever happened to me. When we were back home, Elsa wrote a book about our journey. It turned out to be a best seller. After all she was only a librarian.

No Doubts Tragic Kingdom - Retrospective free essay sample

Tragic Kingdom was a massive record. The immense success of the album helped propel ska into the mainstream and paved the way for Orange County bands like Reel Big Fish and Save Ferris to make a splash in the music world. Even if Tragic Kingdom is hardly a full-on ska-punk album, the 90’s Orange County ska energy is still present, and the influence is clear. At the time of Tragic Kingdom’s release, No Doubt was a relatively unknown band that was nevertheless thriving in the Orange County ska scene. Their previous album, The Beacon Street Collection was a local success, and this was enough to get the attention of major record label, Interscope, who would fund Tragic Kingdom. Tragic Kingdom came at a time that No Doubt somewhat reinvented themselves. On their previous two albums, most songs were written by Eric Stefani, brother of Gwen Stefani, and had more of a ska-punk feel to them. We will write a custom essay sample on No Doubts Tragic Kingdom Retrospective or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Following his departure from the band, Gwen Stefani began writing her own material with a more poppy sound and this is what is featured on Tragic Kingdom. Listening to this album today, it definitely holds up with some killer tracks performed in No Doubt’s unique blend of musical styles. One of the first singles to come from Tragic Kingdom was the ska-influenced â€Å"Spiderwebs.† This song opens the album and immediately gives the listener a taste of the No Doubt sound that is to come. On this multifaceted song, there is a ska intro, a new-wave inspired verse, and a punky chorus. Those three genres define No Doubt’s musical style on Tragic Kingdom. This makes for unique, energetic songs. No Doubt, and specifically frontwoman Gwen Stefani, possessed a unique energy that helped ensure the band’s success. The energy displayed in the music is infectious and exciting and this is further exemplified in the band’s music videos and live performances. Stefani really gets into the music and the listener can’t help but have a great time. The unique No Doubt energy is most prevalent on the album’s lead single, â€Å"Just A Girl.† The funky guitar/keyboard intro sets the tone immediately and Stefani’s uniquely ironic vocal style fits the subject matter perfectly. The song was a massive success that helped drive sales of Tragic Kingdom. The accompanying music video helps establish Gwen Stefani as a 90’s icon, showcasing her and the band’s frantic punk-inspired energy. Judging by Spotify listens, â€Å"Don’t Speak† is No Doubt’s most popular song. This is very interesting, as it is definitely an outlier on Tragic Kingdom. â€Å"Don’t Speak† is a slow ballad that is very different from the frantic ska energy found on most other songs. While listening to Tragic Kingdom in full, â€Å"Don’t Speak† actually offers a nice little break from the constant energy found on the rest of the album. â€Å"Don’t Speak† immediately follows â€Å"Sunday Morning,† one of the most upbeat and exciting songs on the album. â€Å"Don’t Speak† is a unique song for No Doubt, but it works. It’s still catchy but the lyrics just carry a little bit more weight when delivered in this more serious tone. Tragic Kingdom was a hugely impactful album in the 1990’s music scene. Singles like â€Å"Sunday Morning† and â€Å"Spiderwebs† helped catapult ska music back into the mainstream, while hit songs like â€Å"Just A Girl† and â€Å"Don’t Speak† helped establish No Doubt as an iconic band to come out of Orange County, California. Tragic Kingdom is a very important and wonderful album featuring No Doubt’s unique sound and palpable energy.

History of Portugal - Overview

History of Portugal - Overview Location of Portugal Portugal is located in the far west of Europe, on the Iberian Peninsular. It is bounded by Spain to the north and east, and the Atlantic Ocean to the south and west. Historical Summary of Portugal The country of Portugal emerged in the tenth century during the Christian reconquest of the Iberian Peninsula: first as a region under the control of the Counts of Portugal and then, in the mid-twelfth century, as a kingdom under King Afonso I. The throne then went through a turbulent time, with several rebellions. During the fifteenth and sixteenth centuries overseas exploration and conquest in Africa, South America and India won the nation a rich empire. In 1580 a succession crisis led to a successful invasion by the King of Spain and Spanish rule, beginning an era known to opponents as the Spanish Captivity, but a successful rebellion in 1640 led to independence once more. Portugal fought alongside Britain in the Napoleonic Wars, whose political fallout led to a son of the King of Portugal becoming Emperor of Brazil; a decline in imperial power followed. The nineteenth century saw civil war, before a Republic was declared in 1910. However, in 1926 a military coup led to generals ruling until 1933, when a Professor called Salazar took over, ruling in an authoritarian manner. His retirement through illness was followed a few years later by a further coup, the declaration of the Third Republic and independence for African colonies. Key People from the History of Portugal Afonso HenriqueThe son of the Count of Portugal, Afonso Henrique was the rallying point for Portuguese nobles who feared losing their power to rival Galicians. Afonso won either a battle or a tournament and successfully expelled his mother, who was styled as Queen, and by 1140 was calling himself King of Portugal. He worked to establish his position, and by 1179 had persuaded the Pope to recognise him as king.Dom DinisNicknamed the farmer, Dinis is often the most highly regarded of the Burgundian dynasty, for he began the creation of a formal navy, founded the first university in Lisbon, promoted culture, founded one of the first insurance institutions for merchants and broadened trade. However, tensions grew among his nobles and he lost the Battle of Santarà ©m to his son, who took the crown as King Afonso IV.Antà ³nio SalazarA Professor of Political Economy, Salazar was invited in 1928 by Portugal’s military dictatorship to join the government and resolve a financial crisi s. In 1933 he was promoted to Prime Minister, and he ruled – if not as a dictator (though an argument can be made that he was), then certainly as a repressive, anti-parliamentary authoritarian, until illness forced him to retire in 1974. Rulers of Portugal

Improvment of the profit margin and sustainability of an organization Assignment

Improvment of the profit margin and sustainability of an organization - Assignment Example In order to improve the profit margin and sustainability of an organization,operating in this tough competitive age,the most essential requirement is recruitment of an experienced and talented leader A leader is a person who might work as a catalyst, in enhancing and controlling the human resources of the organization in an effective way. This is because; the human resource is the prime requirement of any organization operating in any segment and in any region. As human resource are mainly responsible, for the fulfilment of the future goals and objectives of the organization in the market among others. However, it might be possible only if the leader may act tactfully and motivate the employees towards work in order to improve the productivity and image of the organization in the entire market, in-spite of varied types of changes. Only then, the image and profit margin of the organization might get enhanced in the market among other rival players. Moreover, if the changes might be ha ndled in an effective way then the popularity and equity of the organization may be enhanced thereby amplifying its competitiveness in the market to a certain extent in long run among others. Thus, it might be depicted that, leader act as the backbone of the organization that may not only improve the efficiency and capability of the employees but also cope-up with varied types of changes. This essay is mainly divided into five phases that mainly highlights the significance of leadership within an organization. Along with this, it also highlights the role of leadership within a change management situation with the help of models like Kotters 8 steps, Lewin’s change management model. Discussion Evaluation of Change Management and Leadership with models In order to survive in this competitive era, leadership is the most essential requirement. As it acts as a weapon not only stimulate the profit margin and productivity of an organization but also to mitigate varied types of chall enges or changes in an effective way. Change management is described as a systematic procedure to deal or tackle varied types of changes or alterations in a successful manner. Moreover, it might also described as an approach that might be handled by implementing varied types of technologies, strategies and procedures so as to mitigate it effectively within the organization. Only then, the productivity and efficiency of the organization might get enhanced thereby amplifying the image and reputation in the market among other rival players. Apart from this, if the changes might be adapted successfully within the organization, only then, the inner morale and confidence of the employees might get enhanced with a significant extent as compared to others. This might help in improvement of their level of performance and efficiency within the organization thereby amplifying the level of retention. It is extremely essential for any organization operating in this competitive age among many oth er rival players. This is because, the experienced employees are the gems of the organization and they might offer varied types of ideas and suggestions in order to implement the changes in an effective way. Such a situation is also seen within the organization, Biogen Idec Incorporated, at the time of restructuring or reassessment of the business strategies. As a result of which, maximum extent of the employees had to cope up with the procedure of reallocation of their job responsibilities as well as outplacement. Due to which, the relationship within the higher authorities and the employees is fading day by day resulting in amplification of the chances of conflicts and miss-confusions. Not only this, the motivation and dedication of the employees of Biogen Idec is also reducing as their roles and

Read 2 article and write about society, deception, with mal fromat Essay

Read 2 article and write about society, deception, with mal fromat - Essay Example Mairs, who is a self described â€Å"cripple† relates to her experience of shame and defiance with ability politics in her life. Both of these authors show very different ways of dealing with their society, a society they find treats them unjustly. Williams essentially refutes and fights against her society, opting out of it as a way of countering it, while Mairs uses her own society’s tools against it, co-opting its language and mechanisms in an effort to make room for herself in it. Williams lives in a society that â€Å"respects authority† to a fault (Williams). They found it impossible to fight against the federal government of the United States for dropping bombs upwind of where they live – they did attempt to make a law suit, but not to be â€Å"against the government† but only to help ensure similar things would not happen in the future (Williams). She grew incredibly frustrated by this style of acting, and decided that it was important to fight against injustice, against authority, even if it meant giving up who she was. She found a way of fighting through leaving, through flanking. She reverted to her roots of Native American heritage, using it to attack the principles of land-hatred and disregard that had so plagued her family. She shows a method of pushing against a society from the outside. Mairs takes a highly different approach. She sees herself as part of society, and uses the society she lives in to attack it, and push on it, in a different way. She calls herself a â€Å"cripple,† a word that she finds appealing because it is â€Å"straightforward† and â€Å"honest† (Mairs). She uses this language to bluntly point out to society how they see her – not giving them the recourse of equally derogatory words (once critically examined) like disabled or handicapped. Thus Mairs is able to confront society with its own vision of herself, and make society face it – this is

Discuss the impact of the USA's economy crisis on one or more Essay

Discuss the impact of the USA's economy crisis on one or more countries around the world. You may use USA as one country, but select at least one other - Essay Example Randall Filer, a professor of economics at Hunter College and the Graduate Center of the City University of New York, stated that the financial competitiveness of some developed countries might increase despite the US economy crisis. In Martin Savidge’s newscast, WORLDFOCUS, Randall Filer specifically named Frankfurt and London as those that might benefit from the crisis. Financial contagion is a situation in which a faltering economy in one country causes otherwise healthy economies in other countries to have problems (â€Å"Financial Contagion†). A study on the financial contagion effects of the US subprime crisis on developed countries, by Horta, Mendes and Vieira, confirmed Randal Filer’s predictions (26). They found out that the financial markets in Canada, Japan, Italy, France and the UK present significant levels of contagion; as opposed to the German and Portuguese insignificant market levels of contagion (Horta et al. 26). The findings suggest the increasing dependence towards the US market, even for developed countries. The countries of the Third World can be divided into three groups: those developing rapidly, those developing moderately, and those whose economies are not developing at all (Epping 116). Those that are rapidly developing are called Newly Industrialized Countries (NICs), which include Brazil, Argentina, Hong Kong, Israel, Mexico, Singapore, South Africa, South Korea, and Taiwan. The moderately developing nations compose the bulk of the Third World. The most populous of this group are India, China, Indonesia and Malaysia. And finally, the group that does not develop at all includes those countries found in sub-Sahara Africa. These countries have so few resources and so little money that development is almost impossible. Developing countries borrow money to build new infrastructures and industries in hopes of producing enough exports to pay back

Exploratory Study of Kopitiam Business

Exploratory Study of Kopitiam Business A new breed of kopitiam (a coffee shop in local Chinese dialects) has gained popularity in Malaysia during the past few years. In fact, there are no less than a hundred different brands of kopitiam which can be found everywhere in Malaysia with little or no differentiation. In such saturated market, lowering the prices has become common strategy to attract customers, consequently, kopitiam business has been caught up in price wars and competing under the shrinking profit margin. Thus, it leads the business with nothing but bloody red oceans. However, there are limited studies in business strategies in kopitiam businesses. Therefore, this paper aims to bridge the gap by discusses a conceptual strategy approach, particularly, Blue-ocean strategy (BOS) in kopitiam businesses. Keywords: Kopitiam, Differentiation, Red Oceans, Blue-ocean strategy. 1.0 Introduction A new breed of kopitiam (a coffee shop in local Chinese dialects) has gained popularity in Malaysia during the past few years. However, the literature review suggests limited research attempts have been made in kopitiams business strategies. Thus, the purpose of this paper is to bridge the gap and it presented in four parts. The first part begins by reviewing the history of kopitiam in Malaysia. Following this, the second section reviews the new breed of kopitiam business in Malaysia. Lastly, the last two parts discusses the conceptual approach, Blue-ocean strategy in kopitiam and its untapped market respectively. 2.0 The History of Kopitiam 2.1 The Migration In nineteenth and twentieth century, British Imperialism had brought in diverse of people, mainly from China, India and Malay Archipelago. According to Kaur (2004), the growing economic opportunities in the region such as mineral and agricultural expansion were the pull factors to Southeast Asia during that time. In the colonial era of Malaya (before independent), British had introduced the practice of segregating economic activity along with racial lines such as Chinese migrant workers to work in the tin mines, Indian migrant workers to work in the rubber plantations and Malay Archipelago to work in the agriculture fields (Arif Abubakar, 2005). 2.2 The Hainanese Factor In 1900s, the main Chinese dialects groups in Malaya are Hokkien, Cantonese, Hakka, Teochew and Hainanese. According to Lai (2010) among the Chinese dialect groups, Hainanese were the late comers and the minority of migrant group. Due to the scarcity of job during that time, the other dialect groups would take any job offered or opportunity available. They became rubber tappers, seamen, cooks and just name to it a few. Most of them worked for the Europeans. In late of 1930s, Hainanese, individually or partnership, offers their personal skills such as culinary, service, housekeeping, and management skills which they learned from European households. They started to set up new concept of kopitiam (meaning coffee shop in local Chinese dialects) and involved in food and beverage related industries like coffee processing and food catering during that time. The growth fastiqium period for Hainanese distinct kopitiam were in the late 1920s to 1950s. Hainanese coffee merchants and kopitiam operators had developed their special method to roast the coffee beans and brewed the coffee (Lai, 2010). Some of them have their secret/special recipes which served as the key attractions to retain customers. In 1960s, the success of the kopitiam business had led the newcomers from other dialect groups to venture into this business. Subsequently, competition became more intense. 2.3 The Evolutions of Kopitiam Conventional Kopitiam, the basic formula was an outlet and simple menus. They served local coffee, toasted bread with margarine and kaya (a type of jam made of coconuts and eggs), half-boiled eggs and some traditional pastries. Prices were relatively cheap with a cup of coffee and other food charged which everyone could afford. In the past, the kopitiam sole proprietor dressed his white sweatshirt and stripped pajama pants making coffee. The kopitiam was a place as social centre where men could indulge eating, meeting, drinking and chatting on anything that came to mind, light or seriously in what had become known as coffee shop talk (Lai, 2010). Normally, it would be located in strategic location of the main street, village or neighborhood. According to Lai (2010), as populations grew rapidly, some of the kopitiam expanded into modest-sized eating shops in the more strategic location nearer to the towns, village, neighborhood or others. Proprietors sell both drinks and foods or solely drinks and rented out stall space to other food operators. It was the place that customers enjoyed their breakfast, lunch and dinner. Their target customers were industrial personnel, laborers, and residents. This kind of kopitiam set up remains until today. In the late twentieth century, new breed of kopitiam chains which trade on both modernized and nostalgia approach, started to emerge. The outlets are designed with old posters feature, vintage antiques and furniture to evoke a 1960s atmosphere (Euromonitor International, 2010). In the past few years, the popularity of new breed of kopitiam has begun in Malaysia. This brand new kopitiam emphasize eating experiences by offering value-added services like free Wi-Fi access, air-conditional environment and offered innovative breakfast and lunch set-meals and more choices on the menu to fulfill every level of consumers (Euromonitor International, 2009). To remain competitive, aggressive marketing strategies and management systems are implemented. They innovate and improve their kitchens technology for preparing foods and beverages (Lai, 2010). As such, kopitiam has gained the favour of young consumers to hang out at these outlets. 3.0 An Overview of New Breed Kopitiam in Malaysia Local food beverages (FB) face some challenges which are beyond the issue of rising cost of raw materials and shortage of workers but the scene with intense competition among the food service operators. This was mainly due to the low entry barriers and switching costs of buyers/suppliers. According to Selamat et. al. (2003), the entire Malaysia food industries make up from the total of 172,252 units of food service entities which consist of food stalls/kiosk and restaurant. In the new concept of kopitiam alone, there are more than 100 brands of new concept kopitiam in the market today. Statistically, the percentage of units/outlets growth in both independent and chained kopitiam accounted for 9.1 percent and 16.1 percent in 2008 respectively (Euromonitor International, 2009). Generally, the new breed of kopitiam entering the market by integrating the old fashioned of traditional kopitiam in a more trendy, hygenic, and air-conditioned environment. No doubt that the movement of these kopitiam has successfully created a new wave of eating experiences in Malaysia. However, there is little or no differentiation against one another in terms of (1) product offerings (i.e., coffee, bread toast, and other local authentic foods) are nearly the same from one outlet to another regardless of the brand; (2) targeting the same group of consumers, for example, professionals, managers, executives, and business owners; (3) physical environment such as decoration was found to be the same among these outlets. Today, marketing tasks has become complicated and more challenging than ever. Businesses today are competing in fragmentation, saturation, and storm of novelty that exist every day in the market. In fact, when the industry become more intense, businesses will continuously increase their market share by identifying and creating niche market (Kotler Tiras De Bes, 2003); strive to retain and develop existing customers (Kim Mauborgne, 2005) which would result in finer segmentation. Thus, it ends-up creating too-small target market. Besides, the increase of commoditization of products and services leads consumer hardly to differentiate their product offerings. As a solution, reducing prices has become the common competitive strategy for kopitiam businesses as competition intensifies. According to Euromonitor International (2009) found that prices of offering items in cafes/bars (including kopitiam) will likely drop gradually. Thus, promotions such as value set breakfast and lunch with lower price can be easily found in these outlets. Commonly, we found that lowering the prices with the purpose to beat competitors, but, it is often not a wise strategy in business like kopitiam as every player can do the exactly same thing. Trout Rivkin (2000) illustrated that price is always the enemy of differentiation. Consequently, the above mentioned scenario will lead the business with nothing but a bloody red ocean. Red oceans stand for the industries that are around today. In the red ocean, the rules of the game are known as it had been around for ages. Thus, businesses tend to compete to get a bigger chunk of the pie. When this happens, the market space becomes smaller, resulting to a drain in profit and growth. As this prolongs, the stiff rivalry among the companies would turn to be a bloody red ocean (Kim Mauborgne, 2005). 4.0 Swimming towards Blue Oceans Kotler Tiras De Bes (2003) described the current market is not the same as compare to 1960s and 1970s. Typically, product is designed to fulfill consumer needs; however, consumer needs are hypersatisfied today. Kim and Mauborgne (2005) pointed that business strategies and management of the 20th century are becoming extinct as the business evolves in an industry that is changing to be a shade of red, the management has to be on its feet to think on how to make it ocean blue. Generally, blue oceans denote the new market space, new creation, and high probability for growth. Most of the blue oceans created within known markets but there are a few that are completely new industries rivalry among companies are not predominant in the blue ocean as there are no known rules to follow. Indeed, Kim Mauborgne (2005) describes the future of a company depends on how the management can create and use this new strategy. Besides, both authors indicate that 86 percent of launched business (improvement within an existing red-ocean market) which accounted 62 percent of total revenue and only 39 percent of total margins. On the other hand, the remaining of 14 percent launched businesses was in blue oceans (non-competing market space) which accounted to 38 percent of the total revenues and 61 percent of total profits. Apparently, the benefits of creating blue oceans are more promising. As more and more kopitiam will be trapped into red bloody oceans in this saturated market, hence, blue-ocean strategy is significant for the industry. Unfortunately, blue-ocean strategy is literally new to Malaysias businesses. Even though, many CEOs are aware of the existence of blue-ocean strategy but they have yet to fully understand and adopt the strategy to their businesses (as cited in Yap and Ang, 2007). Most recently, an interview session with Kotler on Getting savvy in newer media, narrated: They [Asian marketing professionals] need to improve their strategic capabilities with Blue Ocean thinking and Lateral Marketingà ¢Ã¢â€š ¬Ã‚ ¦.Companies that employ Blue-ocean strategy use innovation to find uncontested blue oceans of opportunities that their competitors have yet to discover, while lateral marketing requires companies to look beyond narrow, vertical segmentation and be creative to create fresh ideas and new markets. In response to such market, Kim Mauborgne (2005) provides set of analytical tools and framework in creating blue oceans. For example, both authors urge businesses to take a reverse course from focusing on existing customers to focus on noncustomers. By doing this, businesses are able to exploits new market space that never existed before. Air Asia, for example, a successful Malaysia low-cost airline that had identified a Blue Ocean to unlock the unaddressed market space by focusing on non-customers (i.e., the masses that cannot afford the expensive flight tickets and government employees) instead of customers (i.e., corporate and customers who can afford to buy expensive tickets) to avoid head on competition with Malaysia Airline (MAS) and other regional airlines (Lau, 2007). 5.0 The Untapped Market Knowing the nature of ones market is significant to business success. As such, the changes of cultural, social, personal, and psychological factors cannot simply be ignored in the fast-changing market. Friedman (2008) pinpoints that the world is heading to a new era called Energy-Climate Era whereas the world is currently facing three pitfalls namely, global warming, flattening, and crowding that affect all of us today. Hence, not surprisingly that sustainability has become a buzzword and being discussed by people from all walks of life. Even though, the sustainable practices are still hotly debated by both scholars and practitioners, but, this is a fundamental shift in how companies should function in this era. In fact, the contemporary environmental issue provides businesses the greatest prospect for return on investment and growth that never existed before (Friedman, 2008). However, going green is far more complicated than what we think. Numerous studies found that the main force for businesses being sustainable was mainly driven by legislation, marketing, and values (Gummerson, 1994). Typically, Malaysia is one of them from launching No-Plastic Day to stem duty exemption for green buildings and New Economic Model (NEM) that emphasize on economic growth and environment. No doubt, sustainable practices are still new to Malaysia, but, these new policies are important as a head start for Malaysia. As a result, several industries such as telecommunications, plantation, and real estate are taking different steps to balance between their business growth and sustainability. Unfortunately, sustainable practices with the initiatives to reduce food waste, water consumption, and energy consumption are literally new to the local FB industry. Revell Blackburn (2005) found that sustainability practices are considered as low priority because restaurateurs foresee their impact towards environment as insignificant. Besides, numerous studies found that low awareness of the environmental impact as one of the barriers to change (Hillary, 1995; Holland Gibbon 1997; Rutherfoorrd et. al. 2000). According to Consumer Association of Penang (2009), Malaysia restaurants discards more than 10 tons of left-over food daily with a total 490 tons carbon dioxide produced annually per restaurant. Even so, many restaurateurs have the attitude of wait and see on the environmental issues because they foresee the impact has yet to affect their business. Parsa et. al. (2005) denotes that inability to understand, anticipates, and adapt to the current market trend often lead to restaurant failures. As environmentally sustainable practices are important to todays consumers, hence, local FB industry such as kopitiam should take advantage of the opportunities by creating a win-win situation between the growth of business and sustainability of environment. Friedman (2008) indicates that, green is going from boutique to better, from a choice to a necessity, from a fad to strategy to win, from insoluble problem to great opportunity. Beside, Jogaratnam et. al. (1999) urges that restaurateurs should incorporate their business by adapting to the environmental changes and find ways to link with, respond to, integrate with, or exploit environmental opportunities. In summary, there is totally an untapped market from conventional kopitiam to sustainable or green kopitiam that emphasize on both growth and sustainability. 6.0 Conclusion There is a paradigm shift from traditional kopitiam to new concept kopitiam. The shifting has gained popularity among young generation, thus, more and more entrepreneurs venture into the business. Consequently, the business become intense and eventually turns the kopitiam business into red oceans. As such, businesses should take advantage of the blue open sea. Make itself impossible to be the target, isolate from possible followers at the same time lead them far away. The goal is to make the ocean theirs and prevent other competitors from invading it. Even so, in the long run there may be competitors that follow the same strategies making the pristine blue ocean red. The company would have to distance itself from the followers by changing their game plan to create another blue ocean.

How the Media Affects the Self Esteem and Body Image of Young Girls Ess

The misconception of what is beautiful can be detrimental to young girls. In a television industry attempt to sell goods, they are depicted as sexy. Creating a need for parents to intervene and present a more realistic and normal view of physical beauty. Today, TV presents sexually based images crafted to appeal to young girls. Unfortunately, they are led to believe that their value is only skin deep, causing flawed expectations, illusions, and wrong information about the truth of the physical body in the real world. In an attempt to look the part some have fallen victim to eating disorders, while others have exchanged childhood innocence for an Adult view of what is sexy. When girls are disheartened over their inability to look like some media idol or doll, then it is time to pay attention and ask why. Psychologist Levine and Kilbourne, emphasize a need to stay more connected, and finding out why children feel they have to compete with the images of people they see in the media (So Sexy So Soon 27). The idea of looking sexy may be fine for adults, but the notion of sexy little girls is somehow disturbing. TV is setting the agenda and succeeding as it paints the perfect girl, as tall, skinny, tan, pretty, and rich. TV commercials sell sexy because sexy sells, and is now targeting younger audiences. A preteen viewing a Bratz Dolls commercial will be prompted to visit their web site, where she will be greeted with attractive dolls dressed in sexy outfits. The dolls portray an image of teenage girls with large attractive eyes, lush glossy lips, and dressed in the latest fashion. Psychologists Lamb and Brown make the following observation â€Å"Dressing for fashion a’la Barbie or Lil’ Bratz dolls and dressing for physical ... ...ldren is the objective. All commerce works on supply and demand if consumers continue to buy into selling sexy to kids, then these negative outcomes will continue. Works Cited Crow, Scott J. et al. "Increased mortality in bulimia nervosa and other eating disorders." American Journal of Psychiatry. 166. 12. (2009): 1342+. General OneFile. Web. 25 Nov. 2010. Hibberd, James "Tuned-in kids get turned on earlier; study links adult-aimed TV to sex at younger age." Hollywood Reporter 409.35 (2009): 6+. General OneFile. Web. 4 Nov. 2010. Lamb, Sharon, Lyn Mikel Brown. Packaging Girlhood. â€Å"Rescuing Our Daughters From Marketers’ Schemes.† New York. St Martin’s Press, 2006: 303. Print. Levine, Diane E, Jean Kilbourne. So Sexy So Soon. Ballantine Books, 2009: 209. Print. "Did You Know That?" Skipping Stones. May-Aug. 2009: 29. General OneFile. Web. 4 Nov. 2010.

Causal Argument Essay

In a split congress, our government tends to bicker among minor issues, which leads to turmoil among the nation. With a deadline for the 2014 fiscal year budget, our congress couldn’t agree on the amount of money being funded to Obamacare and the Medical Device Tax. Republicans fought for cutting of Obamacare funding, while the Democrats opposed and eventually won out. As October 1st approached, Republicans made a proposed budget that cut the funds for Obamacare that would cripple it as a government program. When the Democrats rejected the proposed budget, our government went into a partial shutdown, which lasted until the 17th of October. The Continuing Appropriations Act 2014 has allowed us to keep our current spending levels until January 15th and the debt ceiling will be extended to February 7th. Republicans made a feeble attempt of scaring the Democrats into doing what they wanted, which in turn, back fired and caused a negative press toward the Republicans (McCullough). Tourists and travelers worldwide have also become angry over the shutdown and US citizens are seeing the affect our shut down is having on countries all over the world, such as France, Germany, and England. This government shutdown is going to lead to many economic issues such as lost jobs, a weakened economy, and Obamacare funding, which could weaken large businesses. When the government shutdown, 800,000 non-exempt government employees were furloughed and loss there income for over two weeks. Once these non-exempt employees returned to work, they were paid for their lost wages, which is another hit on government spending. The White House projected that a one week government shutdown would cost the U.S. economy 10 billion dollars (Stein). As of October 22nd, the economy has lost 24 billion dollars and more than 3 billion dollars in lost government services. Large businesses also took a huge hit with the shutdown because they had to furlough employees and U.S transportation systems weren’t running so certain goods were not delivered on time. When the temporary  budget was passed, it funded Obamacare, which requires large businesses to provide health insurance in 2015 and that is another financial impact that could decrease the pay for the low-income workers in larger businesses (Walshe). With 24 billion less dollars in the economy, it will now be difficult for international stocks as well as revenue for large businesses to make the expected profit gains. Pamela Sampson of Yahoo News, released an article with the title: â€Å"Global Stocks jittery after US Government shutdown†, where she discusses how the British, French, German, and U.S stocks plummeted after the shutdown. Asian stocks rose partially after a public holiday, but international trade nearly halted (Sampson). United States’ foreign policy will also be widely effected by the government shutdown because outside countries may lose trust in our abilities to pay back our debts. Necessary deals with Syria about possible bombings and the European Union about the Transatlantic Free Trade Area were suddenly stopped. The Transpacific Strategic Economic Partnership was not able to be discussed at the Pacific Economic Cooperation meeting because President Obama couldn’t attend, which would have helped end Chinese influence on our country (Sampson). The public opinion of US citizens and travelers from overseas are always important because it earns credibility to the administration which is running the country at any given time. Polls from CNN and Fox News (one democratic-biased and one republican-biased website) showed that Republicans were to blame for the government shutdown, which may affect voters in the 2016 election. A Gallup Poll also showed an 11% approval rate of the congressional branch of the government, which was at an all-time low (MSN). Tourists from all over the world were up in arms about the Statue of Liberty, Ellis Island, and the Normandy American Cemetery and Memorial, being shut down due to the government shutdown. Luckily, the state of New York made a deal with the national government in which they would absorb the bill to open the Statue of Liberty. Every National State Park was also closed after the shutdown, which decreased the tourist industry. In return, a decrease in tourist around our national parks, leads to a decrease in profit for businesses close in proximity to national parks. Jim Geraghty, a  columnist for the National Review Online, stated: â€Å"Harry Reid doesn’t want to minimize the pain of the shutdown. He wants to maximize it.† As you can see, the media is not behind congress and they have lost any support they once had due to this government shutdown (Taylor). Shutting down our government doesn’t just hurt the economy, trading, foreign deals, and public opinion, it also creates a bigger rift between the Democratic dominated Senate, the Republican dominated House, and the Presidential Administration. The Continuing Appropriations Act 2014, or the deal which ended the shutdown, will buy congress until February 7th, but the rift between the house and senate may cause us to shut down again after this date. John Chambers said, â€Å"We think that we’ll be back here in January debating the same issues† and it seems as if Obama agrees. Obama told reporters, â€Å"Hopefully, next time, it will not be in the 11th hour†, which seems to show his lack of support for our congress (Taylor). Government jobs were furloughed, worldwide stocks and economies dropped, foreign policy and trade halted, and a loss of tourism and US support; all due to Republicans not being able to deal with Obamacare, which they passed in 2010. Althou gh we extended the time allowed for the debt ceiling and the spending levels, we have once again ran around the real issue and found a cop out (McCullough). With a loss in global revenue, our stock, as well as, international stocks dropped tremendously and are still recovering. Trade amongst international countries and the United States has been minimized because foreign countries aren’t sure if they will get paid back the money that the United States has borrowed. Not only did National Parks close, but some of the biggest world monuments were shut down and tourists from all over the world were enraged by the amount of money they paid to see the monuments in the United States (Walshe). Public opinion on the United States, the Republican Party, and Congress have diminished because citizens and outside foreign leaders are losing trust (Sampson). Economic struggle, crippled foreign policy, and a loss of support will only lead to the further struggle of our country and eventually lead into another government shutdown in 2014. With a 2016 election approaching in 3 years, this government shut down proved to a lot of people how destroyed our congress has become; and polls showing how Republicans should be blamed have now made it even easier  than it already was for a Democratic Administration to be brought into power in this upcoming election. Foreign trade issues, nuclear weapons in foreign countries, and international stocks decreasing, may lead t o either another war or losing support and allies in other parts of the world (Taylor). Now, we must wait to see if our congress can pull together their differences and create a deal that will stop the fighting amongst parties and lead us in a forward direction as a complete country. Bibliography McCullough, Ian. Forbes. 03 10 2013. 18 10 2013. MSN. 22 10 2013. 22 10 2013. Sampson, Pamela. Yahoo News. 02 10 2013. 20 10 2013. Stein, Sam. Huffington Post. 07 10 2013. 19 10 2013. Taylor, Andrew. The Northwestern. 10 2013. 20 10 2013. Walshe, Shushannah. ABC News. 17 10 2013. 20 10 2013.

Redbud is a Rapid-grower and Makes a Great Yard Tree

Redbud is a Rapid-grower and Makes a Great Yard Tree The state tree of Oklahoma, Eastern Redbud is a moderate to rapid-grower when young, reaching a height of 20 to 30 feet. Thirty-year-old specimens are rare but they can reach 35 feet in height, forming a rounded vase. Trees of this size are often found on moist sites. The splendid purple-pink flowers appear all over the tree in spring, just before the leaves emerge. Eastern Redbud has an irregular growth habit when young but forms a graceful flat-topped vase-shape as it gets older. Specifics Scientific name: Cercis canadensisPronunciation: SER-sis kan-uh-DEN-sisCommon name(s): Eastern RedbudFamily: LeguminosaeUSDA hardiness zones: 4B through 9AOrigin: native to North AmericaAvailability: generally available in many areas within its hardiness range Popular Cultivars Several cultivars of eastern redbud may be seen: forma alba - white flowers, blooms about a week later; ‘Pink Charm’ - flowers pink; ‘Pinkbud’ - flowers pink; ‘Purple Leaf’ - young foliage purple; ‘Silver Cloud’ - leaves variegated with white; ‘Flame’ - more erect branching, flowers double, blooms later, sterile so no seed pods form. ‘Forest Pansy’ is a particularly attractive cultivar with purple-red leaves in the spring, but the color fades to green in the summer in the south. Management Considerations Be sure to avoid weak forks by pruning to reduce the size of lateral branches and save those which form a ‘U’-shaped crotch, not a ‘V’. Keep them less than half the diameter of the main trunk to increase the longevity of the tree. Do not allow multiple trunks to grow with tight crotches. Instead, space branches about 6 to 10 inches apart along the main trunk. Eastern redbud is best not used extensively as a street tree due to low disease resistance and short life. Description Height: 20 to 30 feetSpread: 15 to 25 feetCrown uniformity: irregular outline or silhouetteCrown shape: round; vase shapeCrown density: moderateGrowth rate: fastTexture: coarse Trunk and Branches The bark is thin and easily damaged from mechanical impact; droop as the tree grows, and will require pruning for vehicular or pedestrian clearance beneath the canopy. Routinely grown with, or trainable to be grown with, multiple trunks; not particularly showy. The tree wants to grow with several trunks but can be trained to grow with a single trunk; no thorns. Foliage Leaf arrangement: alternateLeaf type: simpleLeaf margin: entireLeaf shape: orbiculate; ovateLeaf venation: banchidodrome; pinnate; palmate; reticulateLeaf type and persistence: deciduousLeaf blade length: 4 to 8 inches; 2 to 4 inchesLeaf color: greenFall color: yellowFall characteristic: showy Flowers and Fruit Flower color: lavender; pink; purpleFlower characteristics: spring-flowering; very showyFruit shape: podFruit length: 1 to 3 inchesFruit covering: dry or hardFruit color: brownFruit characteristics: does not attract wildlife; no significant litter problem; persistent on the tree; showy Culture Light requirement: tree grows in part shade/part sun; tree grows in full sunSoil tolerances: clay; loam; sand; acidic; occasionally wet; alkaline; well-drainedDrought tolerance: highAerosol salt tolerance: noneSoil salt tolerance: poor Redbuds In-Depth Eastern Redbuds grow well in full sun in the northern part of its range but will benefit from some shade in the southern zones, particularly in the lower Midwest where summers are hot. Best growth occurs in a light, rich, moist soil but eastern redbud adapts well to a variety of soil including sandy or alkaline. Trees look better when they receive some irrigation in summer dry spells. Its native habitat ranges from stream bank to dry ridge, demonstrating its adaptability. Trees are sold as single or multi-stemmed. Young trees are easiest to transplant and survive best when planted in the spring or fall. Containerized trees can be planted anytime. The beans provide food for some birds. Trees are short-lived but provide a wonderful show in the spring and fall. Cercis are best propagated by seed. Use ripe seed to plant directly, or, if the seed has been stored, stratification is necessary before sowing in a greenhouse. Cultivars can be propagated by grafting onto seedlings, or by summer cuttings under mist or in a greenhouse.

Environmental Determinism Essays

Environmental Determinism Essays Environmental Determinism Paper Environmental Determinism Paper Although environmental determinism has been acclaimed throughout history, it has been lately declining; it has also been divided into arioso subsets including, climate, economic growth and many more. Since ancient times, many prominent Greek philosophers leaned on the idea that they Were more developed than other societies due to their great climate. Plato, Aristotle and Strata were supporters of these ideas; it was Strata who wrote that the psychological disposition of races is influenced by the climate. An East-African writer, AY-Jazz, related environmental determinism with the theory of evolution to explain skin colors. He believed that environment aspects of the black basalt rocks in the Arabian Peninsula were the cause of he dark-skinned African people and animals. An Arab sociologist, scholar and also first officially known environmental determinist, Bin Chalked, who wrote the Macadamia (1 377), stated that most dark human skin color is due to the hot climate in the region. This belief was supported by many people but was later flamed around the years sass because it was believed it was a justification for imperialism and racism-Environmental determinism reached its maximum point in the 19th century when the German geographer Frederica Rtees and his students, Ellen Churchill Sample and Ellsworth Huntington, used it as the central theory of discipline and was quickly expanding. By the early sass environmental determinism was being replaced by environmental possibility because it was said that environmental determinism was to broad of an explanation and it generalized cultures and behaviors just because of direct observation. By the sass environmental determinism was fully replaced by environmental possibility. Environmental determinism has various subsets, one which is the climatic subset, sometimes known as the equatorial paradox, which was studied greatly by Ellsworth Huntington. The climatic subset is a theory to be part of a geographical economy. It is believed that the tropical climate regions or countries tend to be less developed than the countries further to the equator. Following this theory about 70% of the economic development of a county can be predicted from the distance between that country and the A clear example of this may be Canada whose GAP of 2011 was $1. Trillion U. S dollars and is located far north of the equator, Nicaragua whos near the equator and has a GAP, as of 2011, of $7. Billion U. S dollars. Also, Chile who is southern more of the equator has a GAP of $248. Billion U. S Dollars as of 201 1 as well [2]. This theory has counter-examples due to high investments done within the country and also resources such as oil, fish, wood, and many more. Another us best of environmental determinism is the economic growth. Geography is a great influence in the economic growth because people usually tend to move to more productive areas where you tend to have easier access to resources. Usually, countries that have a vast access to fresh water, arent land locked, have great climate, good soil, good route access and are closer to the sea, tend to be the most prosperous. Of course this may change depending of what kind of resources you have, some desert countries tend to have oil and become and exception. Environmental determinism has shown a great impact of culture. People who are used to live near the tropical sea tend to eat a lot of fish food, usually know how to swim and according to a Jamaican stereotype, they are more relaxed. People who live in the snow or really intense cold weather are usually more depressed, slow, have higher rates of suicides and mostly, and have more tendency for hot drinks. Finnish and Russians have a vodka drinking stereotype, meanwhile tropical climate entries like Nicaragua and Puerco Rice are usually more into rum. We also have Chile and France who have a chilly weather and tend to drink more wine. Environmental determinism has been around for ages, it has slowly been fading away since new theories are coming up and many exceptions and showing. Many famous philosophers, geographers, scientists and even writers support the idea of environmental determinism, which can be related to the theory of evolution and can be an explanation of the different skin colors that not only us, humans, have developed but also many other types of animals in different regions. Environmental determinism can be used to determine about 70% Of a countrys economy because you can tell by the geographical position of the country if its land locked, has fresh water access and also vast resources.

The liberal idealists position on the causes and prevention of war Research Paper

The liberal idealists position on the causes and prevention of war - Research Paper Example The realists believe that power struggle is the main cause of war, however, in order to avoid it, the leadership should have a common interest so that they struggle towards achieving the common goal. Potentially, conflict results from the disagreements involved in sharing power and resources. Since every leader targets specific issue in order to declare the interest in political leadership of a country. Failure to achieve the perceived interest would result into forceful struggle to grab resources for selfish gain which other opponents would not admit; hence the commencement of strife in a country. The argument is convincing since the leadership of every country is at present composed of the rich individuals who are ready to get richer at the expense of the poor who are getting poorer. This increases the gap between the rich and the poor within a country lowering economic development.

International media, comparison essay Example | Topics and Well Written Essays - 1000 words

International media, comparison - Essay Example After all, what sells more than an unsolved mystery, an enigma, or a blatant lie? Do we watch, what we believe to be true in media, or what the media wants us to believe is true? But whatever the reason may be, we, as people tend to diligently follow the news that have the most deaths, the most warped up conspiracies with wronged parties; preferably an ambiguous wronged party. I chose an event that most of us are aware of because of the thorough coverage it has received in both countries: The Drone Attacks. The drones or unmanned aerial vehicles are aircrafts either controlled by pilots’ from the ground or increasingly, autonomously following a pre-programmed mission (Chris and Wright).The drones to Pakistan are controlled by the C.I.A - Central Intelligence Agency. The American intelligence works with the Pakistani intelligence, the I.S.I – Inter-Services Intelligence, to attack and defeat Al-Qaeda and Taliban militants that have taken refuge in Pakistan. This is all p art of America’s ‘War on Terrorism’ campaign of which Pakistan is an ally. Pakistan provides its own research on the habitation of these terrorists and US attacks them. The days and times, and the numbers of these missiles are unknown to Pakistan. This is so as to catch the terrorists unawares. There have been several successes and civilian casualties in this mission. A war against terrorism is obviously an important campaign. According to statistics, in 2011 alone, there were 6303 deaths from terrorist attacks in Pakistan, of which only 2800 were actual terrorists (South Asia Terrorism Portal), the rest just innocent victims. In the US, 30 deaths have been from terrorism since 9/11 2001 (Global Terrorism Database). The difference is magnificent; however, it is mainly the South Asian countries that suffer most from this epidemic. Yet loss of life anywhere is a situation that is to be rued. Therefore, as one of the superpowers of the world, US took upon itself to fight this growing epidemic. Pakistan allied herself with the US. Since the last two years, C.I.A has led its own covert operations giving them information to the refuge places of the Taliban and Al-Qaeda in Pakistan. However, there are many conspiracies surrounding these attacks, just as it is with any Intelligence mission. It is claimed that while Pakistan officials are working with C.I.A privately, they publicly condemn the loss of civilian lives. Then the lack of information to the Pakistani public is causing them to see these attacks in a suspicious light, necessitating it for the US diplomats to come to Pakistan repeatedly for briefings and meetings. The operation has to be covert as well, because if the situation is made public, then the terrorists will be informed. The two main problems here are that a) C.I.A is not including Pakistan enough in its operations, and Pakistani government not informing the general public of its involvement but in fact, antagonizing them further against America. These obvious conflicting stories in both countries need to be dealt with so that the masses can trust these operations, and the number of Drone attacks reduced as they have increased in a surprising number in the last two years causing several innocent people to die. I decided to choose the high circulated newspapers of both the countries to get a perspective into each newspaper’s representation of this ongoing event. From US, I chose the New York Times. Scmitt describes the censure arising

Cash Flows Analysis and Financial Statements Assignment

Cash Flows Analysis and Financial Statements - Assignment Example Since the employees require stability of tenure, they would not want a situation whereby the company doesn’t guarantee their jobs. The management is interested in this information since it would want to know its performance and review the weak points which need to be improved. The information is important to the management since it needs to provide periodic reports on the company’s performance. The potential investors need to evaluate whether the company is a good investment opportunity. Without proper information, the company could not be an attractive investment opportunity since it would lack transparency. Eventually creditors and suppliers need to evaluate the financial information in order to find out whether this company is credit worth. They would want to find out whether they could extend credit facilities in terms of money or goods. Question 2: Most of the financial information is usually published in journals, magazines and annual reports. Some of these report s are usually given during the annual general meeting to the shareholders and potential investors. Other sources which can be utilized could include online sources such as the company websites or online journals and magazines such as www.businessweekly.com. This information evaluates in a snapshot the riskiness of the company and whether it is advisable to invest in it. other analysts normally obtain this information in order to try and predict the future performance of the company either in the short or in the long term. Question 7: Ratio analysis was formulated to basically try and provide a synopsis of the company’s performance. Ratio analysis is obtained through dividing very important to the organization since it basically evaluates the company’s financial statements and provides recommendations. Ratio analysis also tries to judge a company’s efficiency while locating the weaknesses and coming up with action plans. Ratios form a very important tool in terms of comparing different companies and their performance in the industry. Question 15: Managers tend to utilize the market value ratios in different manners such as in instances of potential mergers and acquisitions. These market value ratios such as price earnings ratio and book value ratio normally impact on the performance of management. When these ratios are high, it indicates that the management is doing a good job while if they are low then the converse is true. The managers could affect these ratios in an indirect manner since these ratios depend on the perception of investors. Much of the impact on these ratios is usually from the outside world hence the impact of managers could be curtailed and limited. Question 16: This is not usually possible since the management usually have the ability to manipulate financial information to portray the company’s image in good light. The seriousness of this practice usually ranges from interpreting accounting rules favorably to a s ituation of fraud. The function of auditors is to try as much as possible to prevent this practice leading to mis stated financial information. In some circumstances, the auditors are the ones who perpetrate this practice by deceiving the public in order to gain fame with the management of the client firm. QUESTION 25 (A) PROTEK COMPANY LIMITED COMMON SIZE INCOME

John Locke Research Paper Essay Example for Free

John Locke Research Paper Essay Throughout history there have been many philosophers that impacted the world. Philosophers such as John Locke have shaped todays society in a number of ways. John Locke was extremely influential and has had some of the most lasting impacts on the ideas still to this day. John Locke has inspired a many of people throughout his lifetime and shaped the way for philosophers and great minds of the generations to come. John Locke was an English philosopher, born on August 29 1632, in Somerset, England. He was born into a Protestant family (Faiella 24). Locke’s mother died when he was an infant and he was raised by his father John, who is said to have had an influence on Lockes views (24). In 1652, Locke attended Christ Church College to study medicine (25). However, Locke found the ideals and theories of modern philosophers of his time more interesting than the material he studied while at Christ Church, which led to Locke never pursuing a career as a doctor (25). Lord Anthony Ashley Cooper sought out Lockes assistance to treat a liver cyst; Cooper soon became impressed with Locke and appointed Locke to be his advisor (28). Locke then joined the Royal. Society where he met individuals with whom he discussed mortality and religion, which resulted in the creation of An Essay Concerning Human Understanding (Powell, Jim Locke: Natural Right to Life, Liberty, and Property). Locke wanted to learn more and pursued a position in which he could examine toleration, education and trade, leading to Locke and Anthony Ashley Cooper working closely together (Powell, Jim John Locke: Natural Right to Life, Liberty, and Property). Anthony Cooper was the 1st Earl of Shaftesbury, and it was in the Shaftesbury household where some of Lockes most influential ideas came alive. Cooper assisted in forming Lockes ideas; it was within the Shaftesbury household during 1671 that the meeting, which resulted in the making of An Essay Concerning Human Understanding, took place (25). Lockes friendship with Cooper became complicated, causing Locke to move to Holland where he became connected with the English Rebels (Faiella 29). Eventually, Locke was placed on a list of 85 traitors who were wanted by the English government as a result of his works (29). During 1683, Locke used an alias, Dr. Van Der Linden, to sign letters being sent to his peers (Powell, Jim John Locke Natural Right to Life, Liberty and Property). Locke was offered a pardon offered by William Penn but, Locke wouldn’t accept the pardon because he believed he didn’t do anything to deserve his criminal status and he stood by his beliefs (Faiella 30). In 1686 while in Holland Locke was meeting with peers to discuss philosophical ideals and plot to overthrow King James II. Locke was later removed from the list of traitors (31). After the Glorious Revolution Locke returned to England and helped draft the Toleration Act of 1689 (31). Locke believed in many things as a philosopher, one of Lockes most known ideals was Natural Law. Locke strongly believed in Natural Law, which stated men have natural rights which cannot be given to you by rulers (Stephens, George M. John Locke: His American and Carolinian Legacy). Locke also believed in the Social Contract, which stated that, a persons moral or political obligations should rely on an agreement in order to form a society (John Locke: His American Carolinian Legacy). Locke strongly believed that people lived in a certain State of Nature before there was society. Locke stated that the State of Nature was when people lived with no judge, no laws and no punishment for their crimes (Treatises on Government). Locke thought that laws of society existed for the common good of the population as a whole (Treatises on Government). People could not break the social contract because it would result in chaos (Treatises on Government). Locke also believed that the government existed to assist the needs of the people and if it should not fulfill its job to the people, people had the right to overthrow the government (John Locke: Natural Right to Life, Liberty and Property). Locke believed that without a majority rule the social contract wouldn’t work (John Locke: His American and Carolinian Legacy). Therefore, Locke wrote An Essay Concerning Human Understanding which was based on his beliefs and experiences (Powell, Jim. John Locke: Natural Right to Life, Liberty and Property). Locke also wrote a Letter Concerning Toleration, which discussed an idea of religious toleration for everyone except Atheists and Catholics. (John Locke: Natural Right to Life, Liberty and Property). Locke believed education is for liberty and that people learn by examples and that this is the way society should learn (John Locke: Natural Right to Life, Liberty and Property). Locke also fought for freedom of the press and opposed the renewal of the act for regulation of printing (John Locke: Natural Right to Life, Liberty and Property). Clearly, John Locke had a very big impact throughout the world, even though during his time he was viewed as a criminal for some of his ideas. Locke provoked revolutions in Europe, Latin America, and in Asia (Powell, Jim. John Locke: Natural Right to Life, Liberty and Property). John Locke influenced the Declaration of the Rights of Men, in 1789 while in France, which recognized property rights. (Stephens, George M. John Locke: His American and Carolinian Legacy). Locke also influenced Montesquieus beliefs regarding the separation of powers (Powell, Jim. John Locke: Natural Right to Life, Liberty and Property). Also one of Lockes greatest influences was his assistance in inspiring the French Revolution (John Locke: Natural Right to Life, Liberty and Property). John Locke influenced the United States in a number of different ways. For example, Locke’s Second Treatise Concerning Civil Government inspired the American Revolution (Powell, Jim. John Locke: Natural Right to Life, Liberty, and Property). Also, In the Declaration of Independence it states how King George violated his contract with the colonist, which was influenced by Lockes ideas (Stephens, George M. John Locke: His American and Carolinian Legacy). The Fifth Amendment of the United States Constitution discusses property rights, which was also inspired by John Locke (John Locke: His American and Carolinian Legacy). In the constitution the legislative branch has more power than a single official but has no veto power, another ideal of Locke (John Locke: His American and Carolinian Legacy). In conclusion, John Locke inspired many people throughout history with his strong beliefs and ideals. Locke was criminalized and wanted for his beliefs. Locke’s ideas have influenced not only England or the United States of America, but have resulted in a change in the world. Locke inspired people of his time, and implemented lasting ideas and changes in the government, and Locke inspired other philosophers. Philosophers similar to Locke have used Lockes ideas as a foundation to further mold the world we live in, and shape societies. John Locke has made a lasting impact and his ideas will continue to impact the world. Works Cited Faiella, Graham. †John Locke: His Life† John Locke:Champion of Modern Democracy New York: Rosen Group, 2005. 24-31. Print. Locke, John. Two Treatises on Government. 1690. Print. Powell,Jim â€Å"Jim Locke: Natural Right to Life, Liberty, and Property† The Freeman. Foundation for Economic Education. 1 August 1996. Web. 6 October 2014. Stephens, George M. â€Å"John Locke: His American and Carolinian legacy. † John Locke Foundation. N. D. Web. 2 October 2014.

Purpose and importance of advertising

Purpose and importance of advertising Defining Advertising is the non-personal communication of giving information usually paid for which usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Now, I would like to lets take this statement apart and see what it should be. Advertising is bringing a product and service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc. The first assumption that was queried related to purchasing itself, in terms of what advertising would achieve if it was effective. This assumption was advertising achieved the conversion. In the sense of converting loyal user of the other brand to loyal users of the brand advertised. We pointed out that this pattern, although it could on occasion be found in actual purchasing sequences, was actually quite rare. It also happen in this case: I have always bought brand B, but now I have the advertising for brand A has persuaded me that it is better in fulfill my requirement under the advertisement, so in future I will buy brand A The advertisement pointed out that strengthen of the product which mean its communicating with the people. First, what is non-personal advertising? There are two basic ways to sell anything: personally and non-personally. Personal selling requires the seller and the buyer to get together. There are advantages and disadvantages to this. The first advantage is time: the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, get answers, and examine evidence for or against purchase. Next, the seller can easily locate potential buyers. If you enter a store, you probably have an interest in something that store sells. Street vendors and door-to-door sellers can simply shout at possibilities, like McDonaldsretailer shop who call out, I say there, I would like to order food?, or knock at the door and start their spiel with an attention grabber. From there on they fit their message to the individual customer, taking all the time a customer is willing to give them. Disadvantages do exist. Personal selling is, naturally enough, expensive, since it is labor-intensive and deals with only one buyer at a time. Just imagine trying to sell chewing gum or guitar picks one-on-one; it would cost a dollar a stick or pick. In addition, its advantage of time is also a disadvantage. Personal selling is time-consuming. Selling a stereo or a car can take days, and major computer and airplane sales can take years. Nonetheless, although personal selling results in more rejections than sales, and can be nerve-racking, frustrating and ego destroying for the salesperson, when the salesperson is good it is more directed and successful than advertising. From the above, it appears that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling: there is very little time in which to present the sales message, there is no way to know just who the customer is or how them is responding to the message, the message cannot be changed in mid-course to suit the customers reactions. Then why bother with advertising? Because its advantages exactly replace the disadvantages of personal selling and can emulate some of the advantages. First lets look at the latter. First, advertising has, comparatively speaking, all the time in the world. Unlike personal selling, the sales message and its presentation does not have to be created on the spot with the customer watching. It can be created in as many ways as the writer can conceive, be rewritten, tested, modified, injected with every trick and appeal known to affect consumers. (Some of the latter is the content of this book.) Second, although advertisers may not see the individual customer, nor be able to modify the sales message according to that individuals reactions at the time, it does have research about customers. The research can identify potential customers, find what message elements might influence them, and figure out how best to get that message to them. Although the research is meaningless when applied to any particular individual, it is effective when applied to large groups of customers. Third, and perhaps of most importance, advertising can be far cheaper per potential customer than personal selling. Personal selling is extremely labor-intensive, dealing with one customer at a time. Advertising deals with hundreds, thousands, or millions of customers at a time, reducing the cost per customer to mere pennies. In fact, advertising costs are determined in part using a formula to determine, not cost per potential customer, but cost per thousand potential customers. Thus, it appears that advertising is a good idea as a sales tool. For small ticket items, such as chewing gum and guitar picks, advertising is cost effective to do the entire selling job. For large ticket items, such as cars and computers, advertising can do a large part of the selling job, and personal selling is used to complete and close the sale. Advertising is non-personal, but effective. Facebook advertising method C:UsersYonGDesktopdddd.png The red arrow showing the Facebook advertisement People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic 24-30 year old women whose relationship status on Facebook indicated that they were engaged. Over 12 months, CM Photographic generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographic website from the ads, 60% became qualified leads and actively expressed interest in more information. http://static.ak.fbcdn.net/rsrc.php/zD/r/2xon6QBONrZ.jpg I have found [Facebook Ads] SO effective. My business wouldnt be anywhere close to where it is today if it werent for Facebook, and the ads campaign. Chris Meyer, President From the information given, Facebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuestself-service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location). The results from StorQuests Facebook ad campaign were one of their highest performing online advertising efforts: Over 50% increase in total rentals versus prior year at the same store. 10% conversion rate from visits originating from Facebook Ads. On par with Google AdWords on a cost-per-lead and cost-per-customer basis. $1.25 CPC delivered $10.25 cost-per-lead. When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a users friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for on-going messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience. Average campaigns for ANA result in CTR of 8 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination. If the company is running a Facebook Ad Campaign, they can choose to target Social Actions in their campaigns. With this feature enabled, those people who fan the Page may see the Ad listed among their News Feeds. Companies can also use the Facebook messaging system to communicate with their fans. The advantages and disadvantages of Facebook advertising method Advantages of Facebook advertising method Facebook Advertising. The popularity of facebook has become the top social network while its advertising is truly a goldmine for advertiser to use it as the facebook player owned over 39 billion page views a month and 400 million active users, its really a huge traffic source for firm to advertise their goods and service ,just like the way of there is a market ,supply will occurs when there is demand. The huge profit of Facebook advertising to internet marketing specialists and online advertisers is the social networking websites massive user base. In February 2010, Facebooks is celebrate of having 400 million active users from all around the world and the figure is still growing quickly. According to figure shows that the average Facebook user spends around 55 minutes a day on this social networking website.this is a positive symptom for the firm to advertise their goods on facebook as there are higher possibilities to let user to notice their ads. Highly Targeted Online Marketing Campaigns, Facebook advertising offers social media traffic instead of using typical tradisional search traffic. The new type or searching had leads to a different demographic targeting options, along with searching by unique keyword system. Facebooks advertising platform operate in a certain area or products that are designed for a specific age range. The facebook advertising media ,makes nine different ways to target audiences which are Location, Age, Gender, Keywords , Education, Workplace, Relationship Status, Relationship, Interests, Languages. All these are important to firm as they get to know which kind of consumer they are targeting . Customer Reach 400 million customers (100 million mobile users) cannot be ignored. Yes, there are more Google searches that are being done and one could argue that Google Ad words can reach more but with usage time on social media channels continuing to soar, the customer reach for Facebook advertising is monumental and needs to be utilized. Increased Targeting Because of its ability to dissect and segment customer information, Facebook has the ability to offer increased targeting for their advertisers. If you would like to only target women, ages 25-35 with a college education who live in Glendale, California, then you can do that. Similary when someone changes status (married, single, engaged) they move into new markets, making them more attractive to target. CPM or PPC Option Most ad networks only offer one or the other. Facebook allows you to determine whether you are more focused on exposure and awareness (CPM) or focused on conversion and providing more information (PPC). You must understanding your audience first, but it is nice to know that the option is there. Successful with Local Clients With the ability to target locally very precise, companies and services that are looking for local or regional clients can reap benefits from the Facebook advertising system. Disadvantages of Facebook advertising method Low Conversion Rates for eCommerce People are using Facebook to talk with their friends and socialize and rarely are thinking about buying something when they log into their Facebook account. This creates issues when companies are focusing on click through rate and high (>2.5-5%) conversion rates. Weird, Irrevelant Ads One thing that Facebook has continued to try and crack down on is advertising campaigns that make their way into the system that are irrevelant and are, at times, off putting to users of the system. Free giveways, rewards programs and humor sites have continued to flood the system, giving the ads less relevance when the consumer is viewing them. High PPC Cost for Niche Markets Marketers and bloggers have complained that PPC costs for niche markets, that would normally provide a low cost, are similar to pricing for general terms and demographic targeting. Facebook will need to continue to optimize their pricing model to make sure niche markets like chicago wedding photographers can afford to use this engine to attract traffic to their site. Costs-per-click tend to be higher than other companies for popular niches. Not as versatile as Google, for instance, with no suggestion of keywords. You really need to know your market to make conversions. These users are not on Facebook to buy. There are there to socialize. On the other hand, when someone types in size 8, Calvin Klein, white skinny body jeans into a search engine, she wants to buy. Someone on Facebook talking about or interested in designer jeans is not necessarily interested in your ad to sell them jeans. Facebook is more private in the sense that people keep to themselves, and trust their group or clique. You have to bother people while they are doing something they enjoy, like looking at Grandmas photos or exchanging recipes with girlfriends. This is called interruption marketing and is not always seen in a positive light. FB is not a direct sales venue. You need to understand how a sales funnel works to build trust to get leads rather than sales on the spur of t he moment. Can consume resources and waste a lot of money. With Adwords, it is possible to test ads by showing two similar ads to everyone. This is apparently not effective on Facebook because you are not targeting whole countries. And many internet marketers say it is too costly to experiment. Users complain that ads are not relevant to their interests so they have no reason to even go further. Improvement for facebook advertising method IQ Tests Ads IQ tests are by far the most popular advertisement scams on Facebook. While browsing the Facebook social network, youre sure to have come across ads that display the fake IQ test results of your friends or celebrities. In a pure case of I know they arent smarter than me most Facebook users are baited into falling for the IQ test advertisement scam. These ads are made to fit well into the design of Facebook, but once clicked; this scam will redirect you to another website where all of the scamming will begin. Ironically, by clicking the link of this advertisement scam, youve already failed the real IQ test. These ads will have you answer a list of seemingly legitimate questions, but in the end, they sink their teeth in for the real scam. In order to see the results of your IQ test, youll have to sign over your first born child submit your cell phone number and will be charged as much as $20 a month. Nice going smarty pants. Dating Ads Facebook is plagued with thousands of ads with scantily clad, well endowed, and playfully slutty women that happen to be single, and by sheer coincidence live in your hometown. Dating advertisement scams usually say things like Lonely, 18 (21), and single, Im bored, half naked, and looking to get completely naked tonight or other messages that should immediately trigger your brain with a scam alert; if all the blood in your body hadnt escaped from your brain to gather in another area. These ads are nothing but dating site scams and youll be out of cash just to receive teases on another site. To publish to people who have liked your Web page, Open Graph tags must be added to the Web page. The required Open Graph tags for publishing can be found. Once added, you can publish via our interface by clicking on the admin page link to the right of the Like button.( link only visible to the admins defined via Open Graph tags on the Web page). The best pratices for publishing is we found that involving emoational topics, passinate debates, and imprortant storts event have the activity of other stories. Status updates which ask simple question or encourage a user to like the story which haven given and stories publisher in the early morning or later evening have higher engagement. Banner advertising method C:UsersYonGDesktopasdasdasdad.png The Arrow showing the banner advertising method http://www.heybannerbanner.com/client_folders/CAGERAGE/CAGERAGE1b_300x250.gif A banner ad is an image shown on a webpage for advertising purposes. Along with animation, contemporary ad banners often use simple forms of interaction as a lure, taking advantage of plug-ins such as Flash and Shockwave to create banner-based games. As you can see, advertisers came to the conclusion that banner ads were not as effective as full-page magazine ads or 30-second TV commercials. At the same time, there was an incredible glut of advertising space, thousands of sites had a million or more page impressions available per month, and companies like DoubleClick began collecting these sites into massive pools of banner-ad inventory. The economic principle of supply and demand works the same way on the Web as it does everywhere else, so the rates paid for banner advertising began to plummet. Undoubtedly you know what banner ads are; youve seen innumerable ones as youve surfed across countless websites. You may have already clicked on a number of them. Banner ads take different shapes and sizes, and many forms and styles, but they share a common goal: attracting visitors! Banner ads usually contain graphics, sometimes they are entirely text and others they use graphics and text. The main idea of a banner ad is to present an interesting idea to the surfer and have them click on it for more information, leading them to the advertisers site. Banner ads come in many sizes, the most popular, is a full banner (468 x 60), but all styles are used. Some people claim you should stay away from using full banner ads as they are already so common that most surfers avoid them. Obviously placing banners that advertise your site on other websites costs money. There are several ways of paying for this type of advertising. You may pay per click on the banner; per thousand clicks; per sales to visitors directed to you, or another form. How much banner ads work for you will depend on a variety of things? Where you place the ads, how relevant the sites hosting the ad are to your site; what your ads look like, how appealing they are; how clear they are about what you are advertising, etc. Placing the ads on sites related to yours is vitally important, i.e. people surfing for watches will probably not be interested in an ad for parachutes. Your ads should be attractive, preferably animated, clear and to the point. They should be advertising a specific product or service, not just the name of your site. People who click on the ad should be able to find the product or service in question with relative ease. Ideally, the ad should lead directly to it. The advantages and disadvantages of Banner advertising method Advantages of using Banner advertising method Get a structured and well thought out campaign advantages of hiring a banner advertising agency to conduct your campaign is the fact that your campaign will be in the hands of the professionals and therefore it will be conducted in a sensible and professional manner. This structured campaign will also lead to better results. You will also save a lot of time when you hire a company such as this. This is because you will not have to spend any time figuring out the ground work. Professionally designed banners and email marketing agencies have professionals that work on the job. Therefore you can be assured that if you outsource your campaign to them you will have banners that are professional looking and catchy promoting your products. You must remember that a banner will be of no use if it cannot grab the attention of the people on that page. Getting your banner advertisement designed by the professionals give you a clear cut advantage as the professionals know exactly what works and what doesnt. Being in the right place at the right time another very big advantage that you have when you hire an online advertising agency to help with your banner advertising is the fact that they know exactly where to place you banner to ensure that you get the desired results. Banners such as these can only be placed on websites that have content similar to what the banner is promoting. Therefore instead of you doing all the research to figure out where you banner can be placed, the agency will do it for you. That way you get to focus on other aspects of your business Low cost is the main thing. Even if the Internet ads can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of hits, depending on the advertiser you go with. Disadvantages of using banner advertising method Online banner advertising provides a method of getting click through to the advertisers site. The biggest of the online advertising disadvantages, is cost. Banner ads are also being frowned upon because it affects website speed and traffic. Like any other graphics, banner ads take time to load. This and the idea that they create clutter can discourage some visitors. Another of the online advertising disadvantages is that bigger ads catch attention. But not every advertiser can afford bigger ads and oftentimes, the banner exchanges only accept a standard ad size. Finally, some search engines never have or are no longer accepting banner ad placements, relying instead on targeted ads and paid listings. To them, the most important of the online advertising disadvantages is interference with the user experience. For example, Google, the number one search engine, offers a user-friendly interface that relies on contextual advertising. Basically, they put text ads on non-search pages that fit based on content. Using online banner images can really come in handy. Especially if you do not have your own website. You can normally just copy and paste the codes in and have your banner up and running. They are great for websites to. But there are some times when your banner may stop working. If this happens to you then here are a few troubleshooting problems that may solve the issue. The biggest reason why most online banner images stop working is because people make chances to the codes they were given. They chance where the banner links to or rewrite what is in the alt section. Doing this can get your banner codes deleted from their service without warning. This will leave you will a image with a small red x in the middle. You must not chance the code at all to keep the image working. A simple solution to this is to download the image to your PC and then upload it to your web hosting service. Then you can link your ad to any place you want without fear of it being cancelled. Unfortunately some free site services do not give you this option so you will have to use the codes as they are given to you. You can always create your own link underneath the banner for people to click to if that helps. Another one of those troubleshooting problems can be quite simple. You may not have copied all of the code you were given. Just missing one character can prevent your online banner image from working. Double check to make sure that you got all of the code. Sometimes a banner can get blocked by other java scripts on your site. Your troubleshooting problems could start with you removing other codes off your site one by one to see which one is blocking it. When you find the right one you will then have to decide which one stays or goes. Since not all codes can work on the same page at the same time it will be a little bit of a challenge to find the code that your online banners image does work with. Unless you have lots of different codes it shouldnt take you long to find. It could be a easy as the banner site that you used have either went offline or experiencing technical difficulties. Check to see if they still exist and if they do contact them with your problem. There are times when you can run into issues of your online banner images working on the web from other computers but not from yours. This is one of those troubleshooting problems that can be confusing. There could be several reasons why this may occur. You may just need to update your java software to the latest version. There could be spyware that is blocking the code from coming up so scan your PC with the protection you are using and with an online service you trust. If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. For more information logon to www.tried-tested-marketing-strategies.com .While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with. Improvement of using banner advertising method Using banner advertising effectively and to create a banner ads isnt all that difficult, you just need to know what to do right? For those of you who dont know this marketing method: its a paid marketing method to promote your business or product by means of placing a banner advertisement on other websites. This could either be a banner exchange, or you simply pay another website to have your banner placed. It is a very powerful and effective method if you know how to design a good banner ad. Lets take a closer look. Using Banner Advertising Effectively 3 Golden Rules For Effective Banner Ads Golden rule 1. Whats the benefit for your customers? Effective banner ads will always communicate the main benefit(s) to your prospective clients. If your product makes people loose weight for instance, then its obvious to make your headline something like: Loose 10 Pounds In Just One Week! Banner ads will have to include the benefit of your product or service in the main headline. Communicating benefits to people gets your attention. Effectively implementing banner advertising generates a much higher click through rate. Golden Rule 2. Graphics are not as effective as text! When using banners for advertising, you also want the headline of the banner ad to stand out. Make the headline (thus the benefit of your product or business) in big bolded letters. I always use the Arial font for my effective banner ads. This font is easy to read from computer screens. Using banner advertising effectively means that you also need to include another 2-3 lines of text to the banner. Perhaps you can mention some extra benefits or additional info about the service, product or business. Check out the site you are going to banner advertise. Golden Rule 3. Include instructions for your prospects. Tell them what to do next!A lack of communication in banner ads will make your campaign fail. If you want to start using banner advertising effectively, a banner ad MUST include a Call-2-Action. Instruct your audience what to do. Include text that tell people what to do such as Show Me Now, Visit Us Now or Show Me The Biz. It will make the click through rate go up and so will the conversions to sales, generating more profits for you. Of course there are many more golden rules to follow for effective banner ads, but the above 3 are the most important for using banner advertising effectively. Using the method of advertising with banners and creating banner ads that are effective is just one method of marketing to advertise your business and to drive traffic to your website. Let me show you where you can see all the other 50 or so proven and powerful marketing methods, strategies tips and tricks to market virtually any product or business online. Pop-up advertising method A pop-up ad is an ad that pops up in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive. http://static.howstuffworks.com/gif/web-advertising-popup-ad.gif http://static.howstuffworks.com/gif/web-advertising-popup-ad2.gif A typical site with two pop-up ads that appear on top of the home page A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouse over , a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up ad is smaller than the background interface windows that fill the user interface are called replacement interfaces and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under , is a window that loads behind the Web page that youre viewing, only to appear when you leave that Web site. Pop-up and pop-under ads annoy many users because they clutter up the desktop and take time to close. However, they are much more effective than banner ads. Whereas a banner ad might get two to five clicks per 1,000 impressions, a pop-up ad might average 30 clicks. Therefore, advertisers are willing to pay more for pop-up and pop-under ads. Typically, a pop-up ad will pay the Web site four to 10 times more than a banner ad. That is why you see so many pop-up ads on the Web today. Pop-up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands. There is a strong resentment by some Web surfers towards pop-up ads. Marketers often do not realize the ill-will generated by pop-ups because it is easier to click the close button than send an email to complain. What can often be seen is an above-average click-through rate, although some of this can come from false positives, unintentional clicks when the pop-up gets in the way of the desired target. Advertisers can get a better picture of the effectiveness of pop-up advertising by paying attention to conversion rates and return on investment (ROI). Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, and Pop-up Annihilator. One thing to look for in such a program is the ability to differentiate between user-initiated pop-up windows and others, because many other applications (such as Webcast s, for example) make use of pop-up windows. If a pop-up stopper utility cant tell the difference between a pop-up window that the user has requested and an unsought pop-up ad, the program may cause more problems for the user than it solves. The advantages and disadvantages of pop-up advertising method Advantages of using pop-up advertising method they offer the example of Web giants like Yahoo! and Google Inc. who also offer their users pop-up ads. The site owners cite this precedent as justification for using pop-up ad