Cash Flows Analysis and Financial Statements Assignment

Cash Flows Analysis and Financial Statements - Assignment Example Since the employees require stability of tenure, they would not want a situation whereby the company doesn’t guarantee their jobs. The management is interested in this information since it would want to know its performance and review the weak points which need to be improved. The information is important to the management since it needs to provide periodic reports on the company’s performance. The potential investors need to evaluate whether the company is a good investment opportunity. Without proper information, the company could not be an attractive investment opportunity since it would lack transparency. Eventually creditors and suppliers need to evaluate the financial information in order to find out whether this company is credit worth. They would want to find out whether they could extend credit facilities in terms of money or goods. Question 2: Most of the financial information is usually published in journals, magazines and annual reports. Some of these report s are usually given during the annual general meeting to the shareholders and potential investors. Other sources which can be utilized could include online sources such as the company websites or online journals and magazines such as www.businessweekly.com. This information evaluates in a snapshot the riskiness of the company and whether it is advisable to invest in it. other analysts normally obtain this information in order to try and predict the future performance of the company either in the short or in the long term. Question 7: Ratio analysis was formulated to basically try and provide a synopsis of the company’s performance. Ratio analysis is obtained through dividing very important to the organization since it basically evaluates the company’s financial statements and provides recommendations. Ratio analysis also tries to judge a company’s efficiency while locating the weaknesses and coming up with action plans. Ratios form a very important tool in terms of comparing different companies and their performance in the industry. Question 15: Managers tend to utilize the market value ratios in different manners such as in instances of potential mergers and acquisitions. These market value ratios such as price earnings ratio and book value ratio normally impact on the performance of management. When these ratios are high, it indicates that the management is doing a good job while if they are low then the converse is true. The managers could affect these ratios in an indirect manner since these ratios depend on the perception of investors. Much of the impact on these ratios is usually from the outside world hence the impact of managers could be curtailed and limited. Question 16: This is not usually possible since the management usually have the ability to manipulate financial information to portray the company’s image in good light. The seriousness of this practice usually ranges from interpreting accounting rules favorably to a s ituation of fraud. The function of auditors is to try as much as possible to prevent this practice leading to mis stated financial information. In some circumstances, the auditors are the ones who perpetrate this practice by deceiving the public in order to gain fame with the management of the client firm. QUESTION 25 (A) PROTEK COMPANY LIMITED COMMON SIZE INCOME

John Locke Research Paper Essay Example for Free

John Locke Research Paper Essay Throughout history there have been many philosophers that impacted the world. Philosophers such as John Locke have shaped todays society in a number of ways. John Locke was extremely influential and has had some of the most lasting impacts on the ideas still to this day. John Locke has inspired a many of people throughout his lifetime and shaped the way for philosophers and great minds of the generations to come. John Locke was an English philosopher, born on August 29 1632, in Somerset, England. He was born into a Protestant family (Faiella 24). Locke’s mother died when he was an infant and he was raised by his father John, who is said to have had an influence on Lockes views (24). In 1652, Locke attended Christ Church College to study medicine (25). However, Locke found the ideals and theories of modern philosophers of his time more interesting than the material he studied while at Christ Church, which led to Locke never pursuing a career as a doctor (25). Lord Anthony Ashley Cooper sought out Lockes assistance to treat a liver cyst; Cooper soon became impressed with Locke and appointed Locke to be his advisor (28). Locke then joined the Royal. Society where he met individuals with whom he discussed mortality and religion, which resulted in the creation of An Essay Concerning Human Understanding (Powell, Jim Locke: Natural Right to Life, Liberty, and Property). Locke wanted to learn more and pursued a position in which he could examine toleration, education and trade, leading to Locke and Anthony Ashley Cooper working closely together (Powell, Jim John Locke: Natural Right to Life, Liberty, and Property). Anthony Cooper was the 1st Earl of Shaftesbury, and it was in the Shaftesbury household where some of Lockes most influential ideas came alive. Cooper assisted in forming Lockes ideas; it was within the Shaftesbury household during 1671 that the meeting, which resulted in the making of An Essay Concerning Human Understanding, took place (25). Lockes friendship with Cooper became complicated, causing Locke to move to Holland where he became connected with the English Rebels (Faiella 29). Eventually, Locke was placed on a list of 85 traitors who were wanted by the English government as a result of his works (29). During 1683, Locke used an alias, Dr. Van Der Linden, to sign letters being sent to his peers (Powell, Jim John Locke Natural Right to Life, Liberty and Property). Locke was offered a pardon offered by William Penn but, Locke wouldn’t accept the pardon because he believed he didn’t do anything to deserve his criminal status and he stood by his beliefs (Faiella 30). In 1686 while in Holland Locke was meeting with peers to discuss philosophical ideals and plot to overthrow King James II. Locke was later removed from the list of traitors (31). After the Glorious Revolution Locke returned to England and helped draft the Toleration Act of 1689 (31). Locke believed in many things as a philosopher, one of Lockes most known ideals was Natural Law. Locke strongly believed in Natural Law, which stated men have natural rights which cannot be given to you by rulers (Stephens, George M. John Locke: His American and Carolinian Legacy). Locke also believed in the Social Contract, which stated that, a persons moral or political obligations should rely on an agreement in order to form a society (John Locke: His American Carolinian Legacy). Locke strongly believed that people lived in a certain State of Nature before there was society. Locke stated that the State of Nature was when people lived with no judge, no laws and no punishment for their crimes (Treatises on Government). Locke thought that laws of society existed for the common good of the population as a whole (Treatises on Government). People could not break the social contract because it would result in chaos (Treatises on Government). Locke also believed that the government existed to assist the needs of the people and if it should not fulfill its job to the people, people had the right to overthrow the government (John Locke: Natural Right to Life, Liberty and Property). Locke believed that without a majority rule the social contract wouldn’t work (John Locke: His American and Carolinian Legacy). Therefore, Locke wrote An Essay Concerning Human Understanding which was based on his beliefs and experiences (Powell, Jim. John Locke: Natural Right to Life, Liberty and Property). Locke also wrote a Letter Concerning Toleration, which discussed an idea of religious toleration for everyone except Atheists and Catholics. (John Locke: Natural Right to Life, Liberty and Property). Locke believed education is for liberty and that people learn by examples and that this is the way society should learn (John Locke: Natural Right to Life, Liberty and Property). Locke also fought for freedom of the press and opposed the renewal of the act for regulation of printing (John Locke: Natural Right to Life, Liberty and Property). Clearly, John Locke had a very big impact throughout the world, even though during his time he was viewed as a criminal for some of his ideas. Locke provoked revolutions in Europe, Latin America, and in Asia (Powell, Jim. John Locke: Natural Right to Life, Liberty and Property). John Locke influenced the Declaration of the Rights of Men, in 1789 while in France, which recognized property rights. (Stephens, George M. John Locke: His American and Carolinian Legacy). Locke also influenced Montesquieus beliefs regarding the separation of powers (Powell, Jim. John Locke: Natural Right to Life, Liberty and Property). Also one of Lockes greatest influences was his assistance in inspiring the French Revolution (John Locke: Natural Right to Life, Liberty and Property). John Locke influenced the United States in a number of different ways. For example, Locke’s Second Treatise Concerning Civil Government inspired the American Revolution (Powell, Jim. John Locke: Natural Right to Life, Liberty, and Property). Also, In the Declaration of Independence it states how King George violated his contract with the colonist, which was influenced by Lockes ideas (Stephens, George M. John Locke: His American and Carolinian Legacy). The Fifth Amendment of the United States Constitution discusses property rights, which was also inspired by John Locke (John Locke: His American and Carolinian Legacy). In the constitution the legislative branch has more power than a single official but has no veto power, another ideal of Locke (John Locke: His American and Carolinian Legacy). In conclusion, John Locke inspired many people throughout history with his strong beliefs and ideals. Locke was criminalized and wanted for his beliefs. Locke’s ideas have influenced not only England or the United States of America, but have resulted in a change in the world. Locke inspired people of his time, and implemented lasting ideas and changes in the government, and Locke inspired other philosophers. Philosophers similar to Locke have used Lockes ideas as a foundation to further mold the world we live in, and shape societies. John Locke has made a lasting impact and his ideas will continue to impact the world. Works Cited Faiella, Graham. †John Locke: His Life† John Locke:Champion of Modern Democracy New York: Rosen Group, 2005. 24-31. Print. Locke, John. Two Treatises on Government. 1690. Print. Powell,Jim â€Å"Jim Locke: Natural Right to Life, Liberty, and Property† The Freeman. Foundation for Economic Education. 1 August 1996. Web. 6 October 2014. Stephens, George M. â€Å"John Locke: His American and Carolinian legacy. † John Locke Foundation. N. D. Web. 2 October 2014.

Purpose and importance of advertising

Purpose and importance of advertising Defining Advertising is the non-personal communication of giving information usually paid for which usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Now, I would like to lets take this statement apart and see what it should be. Advertising is bringing a product and service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc. The first assumption that was queried related to purchasing itself, in terms of what advertising would achieve if it was effective. This assumption was advertising achieved the conversion. In the sense of converting loyal user of the other brand to loyal users of the brand advertised. We pointed out that this pattern, although it could on occasion be found in actual purchasing sequences, was actually quite rare. It also happen in this case: I have always bought brand B, but now I have the advertising for brand A has persuaded me that it is better in fulfill my requirement under the advertisement, so in future I will buy brand A The advertisement pointed out that strengthen of the product which mean its communicating with the people. First, what is non-personal advertising? There are two basic ways to sell anything: personally and non-personally. Personal selling requires the seller and the buyer to get together. There are advantages and disadvantages to this. The first advantage is time: the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, get answers, and examine evidence for or against purchase. Next, the seller can easily locate potential buyers. If you enter a store, you probably have an interest in something that store sells. Street vendors and door-to-door sellers can simply shout at possibilities, like McDonaldsretailer shop who call out, I say there, I would like to order food?, or knock at the door and start their spiel with an attention grabber. From there on they fit their message to the individual customer, taking all the time a customer is willing to give them. Disadvantages do exist. Personal selling is, naturally enough, expensive, since it is labor-intensive and deals with only one buyer at a time. Just imagine trying to sell chewing gum or guitar picks one-on-one; it would cost a dollar a stick or pick. In addition, its advantage of time is also a disadvantage. Personal selling is time-consuming. Selling a stereo or a car can take days, and major computer and airplane sales can take years. Nonetheless, although personal selling results in more rejections than sales, and can be nerve-racking, frustrating and ego destroying for the salesperson, when the salesperson is good it is more directed and successful than advertising. From the above, it appears that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling: there is very little time in which to present the sales message, there is no way to know just who the customer is or how them is responding to the message, the message cannot be changed in mid-course to suit the customers reactions. Then why bother with advertising? Because its advantages exactly replace the disadvantages of personal selling and can emulate some of the advantages. First lets look at the latter. First, advertising has, comparatively speaking, all the time in the world. Unlike personal selling, the sales message and its presentation does not have to be created on the spot with the customer watching. It can be created in as many ways as the writer can conceive, be rewritten, tested, modified, injected with every trick and appeal known to affect consumers. (Some of the latter is the content of this book.) Second, although advertisers may not see the individual customer, nor be able to modify the sales message according to that individuals reactions at the time, it does have research about customers. The research can identify potential customers, find what message elements might influence them, and figure out how best to get that message to them. Although the research is meaningless when applied to any particular individual, it is effective when applied to large groups of customers. Third, and perhaps of most importance, advertising can be far cheaper per potential customer than personal selling. Personal selling is extremely labor-intensive, dealing with one customer at a time. Advertising deals with hundreds, thousands, or millions of customers at a time, reducing the cost per customer to mere pennies. In fact, advertising costs are determined in part using a formula to determine, not cost per potential customer, but cost per thousand potential customers. Thus, it appears that advertising is a good idea as a sales tool. For small ticket items, such as chewing gum and guitar picks, advertising is cost effective to do the entire selling job. For large ticket items, such as cars and computers, advertising can do a large part of the selling job, and personal selling is used to complete and close the sale. Advertising is non-personal, but effective. Facebook advertising method C:UsersYonGDesktopdddd.png The red arrow showing the Facebook advertisement People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic 24-30 year old women whose relationship status on Facebook indicated that they were engaged. Over 12 months, CM Photographic generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographic website from the ads, 60% became qualified leads and actively expressed interest in more information. http://static.ak.fbcdn.net/rsrc.php/zD/r/2xon6QBONrZ.jpg I have found [Facebook Ads] SO effective. My business wouldnt be anywhere close to where it is today if it werent for Facebook, and the ads campaign. Chris Meyer, President From the information given, Facebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuestself-service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location). The results from StorQuests Facebook ad campaign were one of their highest performing online advertising efforts: Over 50% increase in total rentals versus prior year at the same store. 10% conversion rate from visits originating from Facebook Ads. On par with Google AdWords on a cost-per-lead and cost-per-customer basis. $1.25 CPC delivered $10.25 cost-per-lead. When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a users friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for on-going messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience. Average campaigns for ANA result in CTR of 8 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination. If the company is running a Facebook Ad Campaign, they can choose to target Social Actions in their campaigns. With this feature enabled, those people who fan the Page may see the Ad listed among their News Feeds. Companies can also use the Facebook messaging system to communicate with their fans. The advantages and disadvantages of Facebook advertising method Advantages of Facebook advertising method Facebook Advertising. The popularity of facebook has become the top social network while its advertising is truly a goldmine for advertiser to use it as the facebook player owned over 39 billion page views a month and 400 million active users, its really a huge traffic source for firm to advertise their goods and service ,just like the way of there is a market ,supply will occurs when there is demand. The huge profit of Facebook advertising to internet marketing specialists and online advertisers is the social networking websites massive user base. In February 2010, Facebooks is celebrate of having 400 million active users from all around the world and the figure is still growing quickly. According to figure shows that the average Facebook user spends around 55 minutes a day on this social networking website.this is a positive symptom for the firm to advertise their goods on facebook as there are higher possibilities to let user to notice their ads. Highly Targeted Online Marketing Campaigns, Facebook advertising offers social media traffic instead of using typical tradisional search traffic. The new type or searching had leads to a different demographic targeting options, along with searching by unique keyword system. Facebooks advertising platform operate in a certain area or products that are designed for a specific age range. The facebook advertising media ,makes nine different ways to target audiences which are Location, Age, Gender, Keywords , Education, Workplace, Relationship Status, Relationship, Interests, Languages. All these are important to firm as they get to know which kind of consumer they are targeting . Customer Reach 400 million customers (100 million mobile users) cannot be ignored. Yes, there are more Google searches that are being done and one could argue that Google Ad words can reach more but with usage time on social media channels continuing to soar, the customer reach for Facebook advertising is monumental and needs to be utilized. Increased Targeting Because of its ability to dissect and segment customer information, Facebook has the ability to offer increased targeting for their advertisers. If you would like to only target women, ages 25-35 with a college education who live in Glendale, California, then you can do that. Similary when someone changes status (married, single, engaged) they move into new markets, making them more attractive to target. CPM or PPC Option Most ad networks only offer one or the other. Facebook allows you to determine whether you are more focused on exposure and awareness (CPM) or focused on conversion and providing more information (PPC). You must understanding your audience first, but it is nice to know that the option is there. Successful with Local Clients With the ability to target locally very precise, companies and services that are looking for local or regional clients can reap benefits from the Facebook advertising system. Disadvantages of Facebook advertising method Low Conversion Rates for eCommerce People are using Facebook to talk with their friends and socialize and rarely are thinking about buying something when they log into their Facebook account. This creates issues when companies are focusing on click through rate and high (>2.5-5%) conversion rates. Weird, Irrevelant Ads One thing that Facebook has continued to try and crack down on is advertising campaigns that make their way into the system that are irrevelant and are, at times, off putting to users of the system. Free giveways, rewards programs and humor sites have continued to flood the system, giving the ads less relevance when the consumer is viewing them. High PPC Cost for Niche Markets Marketers and bloggers have complained that PPC costs for niche markets, that would normally provide a low cost, are similar to pricing for general terms and demographic targeting. Facebook will need to continue to optimize their pricing model to make sure niche markets like chicago wedding photographers can afford to use this engine to attract traffic to their site. Costs-per-click tend to be higher than other companies for popular niches. Not as versatile as Google, for instance, with no suggestion of keywords. You really need to know your market to make conversions. These users are not on Facebook to buy. There are there to socialize. On the other hand, when someone types in size 8, Calvin Klein, white skinny body jeans into a search engine, she wants to buy. Someone on Facebook talking about or interested in designer jeans is not necessarily interested in your ad to sell them jeans. Facebook is more private in the sense that people keep to themselves, and trust their group or clique. You have to bother people while they are doing something they enjoy, like looking at Grandmas photos or exchanging recipes with girlfriends. This is called interruption marketing and is not always seen in a positive light. FB is not a direct sales venue. You need to understand how a sales funnel works to build trust to get leads rather than sales on the spur of t he moment. Can consume resources and waste a lot of money. With Adwords, it is possible to test ads by showing two similar ads to everyone. This is apparently not effective on Facebook because you are not targeting whole countries. And many internet marketers say it is too costly to experiment. Users complain that ads are not relevant to their interests so they have no reason to even go further. Improvement for facebook advertising method IQ Tests Ads IQ tests are by far the most popular advertisement scams on Facebook. While browsing the Facebook social network, youre sure to have come across ads that display the fake IQ test results of your friends or celebrities. In a pure case of I know they arent smarter than me most Facebook users are baited into falling for the IQ test advertisement scam. These ads are made to fit well into the design of Facebook, but once clicked; this scam will redirect you to another website where all of the scamming will begin. Ironically, by clicking the link of this advertisement scam, youve already failed the real IQ test. These ads will have you answer a list of seemingly legitimate questions, but in the end, they sink their teeth in for the real scam. In order to see the results of your IQ test, youll have to sign over your first born child submit your cell phone number and will be charged as much as $20 a month. Nice going smarty pants. Dating Ads Facebook is plagued with thousands of ads with scantily clad, well endowed, and playfully slutty women that happen to be single, and by sheer coincidence live in your hometown. Dating advertisement scams usually say things like Lonely, 18 (21), and single, Im bored, half naked, and looking to get completely naked tonight or other messages that should immediately trigger your brain with a scam alert; if all the blood in your body hadnt escaped from your brain to gather in another area. These ads are nothing but dating site scams and youll be out of cash just to receive teases on another site. To publish to people who have liked your Web page, Open Graph tags must be added to the Web page. The required Open Graph tags for publishing can be found. Once added, you can publish via our interface by clicking on the admin page link to the right of the Like button.( link only visible to the admins defined via Open Graph tags on the Web page). The best pratices for publishing is we found that involving emoational topics, passinate debates, and imprortant storts event have the activity of other stories. Status updates which ask simple question or encourage a user to like the story which haven given and stories publisher in the early morning or later evening have higher engagement. Banner advertising method C:UsersYonGDesktopasdasdasdad.png The Arrow showing the banner advertising method http://www.heybannerbanner.com/client_folders/CAGERAGE/CAGERAGE1b_300x250.gif A banner ad is an image shown on a webpage for advertising purposes. Along with animation, contemporary ad banners often use simple forms of interaction as a lure, taking advantage of plug-ins such as Flash and Shockwave to create banner-based games. As you can see, advertisers came to the conclusion that banner ads were not as effective as full-page magazine ads or 30-second TV commercials. At the same time, there was an incredible glut of advertising space, thousands of sites had a million or more page impressions available per month, and companies like DoubleClick began collecting these sites into massive pools of banner-ad inventory. The economic principle of supply and demand works the same way on the Web as it does everywhere else, so the rates paid for banner advertising began to plummet. Undoubtedly you know what banner ads are; youve seen innumerable ones as youve surfed across countless websites. You may have already clicked on a number of them. Banner ads take different shapes and sizes, and many forms and styles, but they share a common goal: attracting visitors! Banner ads usually contain graphics, sometimes they are entirely text and others they use graphics and text. The main idea of a banner ad is to present an interesting idea to the surfer and have them click on it for more information, leading them to the advertisers site. Banner ads come in many sizes, the most popular, is a full banner (468 x 60), but all styles are used. Some people claim you should stay away from using full banner ads as they are already so common that most surfers avoid them. Obviously placing banners that advertise your site on other websites costs money. There are several ways of paying for this type of advertising. You may pay per click on the banner; per thousand clicks; per sales to visitors directed to you, or another form. How much banner ads work for you will depend on a variety of things? Where you place the ads, how relevant the sites hosting the ad are to your site; what your ads look like, how appealing they are; how clear they are about what you are advertising, etc. Placing the ads on sites related to yours is vitally important, i.e. people surfing for watches will probably not be interested in an ad for parachutes. Your ads should be attractive, preferably animated, clear and to the point. They should be advertising a specific product or service, not just the name of your site. People who click on the ad should be able to find the product or service in question with relative ease. Ideally, the ad should lead directly to it. The advantages and disadvantages of Banner advertising method Advantages of using Banner advertising method Get a structured and well thought out campaign advantages of hiring a banner advertising agency to conduct your campaign is the fact that your campaign will be in the hands of the professionals and therefore it will be conducted in a sensible and professional manner. This structured campaign will also lead to better results. You will also save a lot of time when you hire a company such as this. This is because you will not have to spend any time figuring out the ground work. Professionally designed banners and email marketing agencies have professionals that work on the job. Therefore you can be assured that if you outsource your campaign to them you will have banners that are professional looking and catchy promoting your products. You must remember that a banner will be of no use if it cannot grab the attention of the people on that page. Getting your banner advertisement designed by the professionals give you a clear cut advantage as the professionals know exactly what works and what doesnt. Being in the right place at the right time another very big advantage that you have when you hire an online advertising agency to help with your banner advertising is the fact that they know exactly where to place you banner to ensure that you get the desired results. Banners such as these can only be placed on websites that have content similar to what the banner is promoting. Therefore instead of you doing all the research to figure out where you banner can be placed, the agency will do it for you. That way you get to focus on other aspects of your business Low cost is the main thing. Even if the Internet ads can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of hits, depending on the advertiser you go with. Disadvantages of using banner advertising method Online banner advertising provides a method of getting click through to the advertisers site. The biggest of the online advertising disadvantages, is cost. Banner ads are also being frowned upon because it affects website speed and traffic. Like any other graphics, banner ads take time to load. This and the idea that they create clutter can discourage some visitors. Another of the online advertising disadvantages is that bigger ads catch attention. But not every advertiser can afford bigger ads and oftentimes, the banner exchanges only accept a standard ad size. Finally, some search engines never have or are no longer accepting banner ad placements, relying instead on targeted ads and paid listings. To them, the most important of the online advertising disadvantages is interference with the user experience. For example, Google, the number one search engine, offers a user-friendly interface that relies on contextual advertising. Basically, they put text ads on non-search pages that fit based on content. Using online banner images can really come in handy. Especially if you do not have your own website. You can normally just copy and paste the codes in and have your banner up and running. They are great for websites to. But there are some times when your banner may stop working. If this happens to you then here are a few troubleshooting problems that may solve the issue. The biggest reason why most online banner images stop working is because people make chances to the codes they were given. They chance where the banner links to or rewrite what is in the alt section. Doing this can get your banner codes deleted from their service without warning. This will leave you will a image with a small red x in the middle. You must not chance the code at all to keep the image working. A simple solution to this is to download the image to your PC and then upload it to your web hosting service. Then you can link your ad to any place you want without fear of it being cancelled. Unfortunately some free site services do not give you this option so you will have to use the codes as they are given to you. You can always create your own link underneath the banner for people to click to if that helps. Another one of those troubleshooting problems can be quite simple. You may not have copied all of the code you were given. Just missing one character can prevent your online banner image from working. Double check to make sure that you got all of the code. Sometimes a banner can get blocked by other java scripts on your site. Your troubleshooting problems could start with you removing other codes off your site one by one to see which one is blocking it. When you find the right one you will then have to decide which one stays or goes. Since not all codes can work on the same page at the same time it will be a little bit of a challenge to find the code that your online banners image does work with. Unless you have lots of different codes it shouldnt take you long to find. It could be a easy as the banner site that you used have either went offline or experiencing technical difficulties. Check to see if they still exist and if they do contact them with your problem. There are times when you can run into issues of your online banner images working on the web from other computers but not from yours. This is one of those troubleshooting problems that can be confusing. There could be several reasons why this may occur. You may just need to update your java software to the latest version. There could be spyware that is blocking the code from coming up so scan your PC with the protection you are using and with an online service you trust. If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. For more information logon to www.tried-tested-marketing-strategies.com .While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with. Improvement of using banner advertising method Using banner advertising effectively and to create a banner ads isnt all that difficult, you just need to know what to do right? For those of you who dont know this marketing method: its a paid marketing method to promote your business or product by means of placing a banner advertisement on other websites. This could either be a banner exchange, or you simply pay another website to have your banner placed. It is a very powerful and effective method if you know how to design a good banner ad. Lets take a closer look. Using Banner Advertising Effectively 3 Golden Rules For Effective Banner Ads Golden rule 1. Whats the benefit for your customers? Effective banner ads will always communicate the main benefit(s) to your prospective clients. If your product makes people loose weight for instance, then its obvious to make your headline something like: Loose 10 Pounds In Just One Week! Banner ads will have to include the benefit of your product or service in the main headline. Communicating benefits to people gets your attention. Effectively implementing banner advertising generates a much higher click through rate. Golden Rule 2. Graphics are not as effective as text! When using banners for advertising, you also want the headline of the banner ad to stand out. Make the headline (thus the benefit of your product or business) in big bolded letters. I always use the Arial font for my effective banner ads. This font is easy to read from computer screens. Using banner advertising effectively means that you also need to include another 2-3 lines of text to the banner. Perhaps you can mention some extra benefits or additional info about the service, product or business. Check out the site you are going to banner advertise. Golden Rule 3. Include instructions for your prospects. Tell them what to do next!A lack of communication in banner ads will make your campaign fail. If you want to start using banner advertising effectively, a banner ad MUST include a Call-2-Action. Instruct your audience what to do. Include text that tell people what to do such as Show Me Now, Visit Us Now or Show Me The Biz. It will make the click through rate go up and so will the conversions to sales, generating more profits for you. Of course there are many more golden rules to follow for effective banner ads, but the above 3 are the most important for using banner advertising effectively. Using the method of advertising with banners and creating banner ads that are effective is just one method of marketing to advertise your business and to drive traffic to your website. Let me show you where you can see all the other 50 or so proven and powerful marketing methods, strategies tips and tricks to market virtually any product or business online. Pop-up advertising method A pop-up ad is an ad that pops up in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive. http://static.howstuffworks.com/gif/web-advertising-popup-ad.gif http://static.howstuffworks.com/gif/web-advertising-popup-ad2.gif A typical site with two pop-up ads that appear on top of the home page A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouse over , a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up ad is smaller than the background interface windows that fill the user interface are called replacement interfaces and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under , is a window that loads behind the Web page that youre viewing, only to appear when you leave that Web site. Pop-up and pop-under ads annoy many users because they clutter up the desktop and take time to close. However, they are much more effective than banner ads. Whereas a banner ad might get two to five clicks per 1,000 impressions, a pop-up ad might average 30 clicks. Therefore, advertisers are willing to pay more for pop-up and pop-under ads. Typically, a pop-up ad will pay the Web site four to 10 times more than a banner ad. That is why you see so many pop-up ads on the Web today. Pop-up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands. There is a strong resentment by some Web surfers towards pop-up ads. Marketers often do not realize the ill-will generated by pop-ups because it is easier to click the close button than send an email to complain. What can often be seen is an above-average click-through rate, although some of this can come from false positives, unintentional clicks when the pop-up gets in the way of the desired target. Advertisers can get a better picture of the effectiveness of pop-up advertising by paying attention to conversion rates and return on investment (ROI). Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, and Pop-up Annihilator. One thing to look for in such a program is the ability to differentiate between user-initiated pop-up windows and others, because many other applications (such as Webcast s, for example) make use of pop-up windows. If a pop-up stopper utility cant tell the difference between a pop-up window that the user has requested and an unsought pop-up ad, the program may cause more problems for the user than it solves. The advantages and disadvantages of pop-up advertising method Advantages of using pop-up advertising method they offer the example of Web giants like Yahoo! and Google Inc. who also offer their users pop-up ads. The site owners cite this precedent as justification for using pop-up ad

The Sirens of Titan :: Sirens of Titan Essays

The Sirens of Titan Marek Vit "It took us that long to realize that a purpose of human life, no matter who is controlling it, is to love whoever is around to be loved." (Vonnegut:220) The Sirens of Titan is Kurt Vonnegut's second novel. He has written it in 1959, seven years after his previous Player Piano. It has been described as a pure science fiction novel and, after only one reading, it really can be considered to be one. The intricate plot and fascinating detail may obscure the serious intent of the novel. If compared to other novels by this author, it makes much smoother reading because there are much fewer subplots, digressions and simultaneous developments. The storyline of Sirens of Titan is much more straightforward than in the other works (e.g. Slaughterhouse-Five, Galapagos, Hocus Pocus, Breakfast of Champions etc.) "The Sirens of Titan, for all its wonderings, futurity and concern with larger, abstract questions, transmits a greater sense of direction and concreteness. Rather surprising, too, is the fact that the novel with its science fiction orientation, with its robots and near-robot humans, and with its several central characters who are intentionally presented as being rather cold-hearted, generates more human warmth than Player Piano which is directly concerned with the agonies of exploring and following conscience, emotion and love. Three possible explanations for this fenomenon present themselves: first, Vonnegut's skill has grown in the intervening seven years; second, the science fiction mode affords the author more detachment, and he is less didactic in this work; third, the positive forces, particularly love, carry more weight." (Reed:66) The Sirens of Titan has been, as many other Vonnegut's books, influenced by his experiences from World War Two (The Fire-bombing of Dresden was a benefit just to one man, to Kurt Vonnegut. Over the years, he got five dollars for each corpse, as

“The Escape” Analysis

Analysis of the story â€Å"The Escape† by Somerset Maugham. Sometimes men cannot say â€Å"No† to women, although they want it, and that’s why they have to make up some situations to make women say them â€Å"No†. The short story â€Å"The Escape† written by Somerset Maugham is exactly about this case, about the conflict between man and woman, and this escape is the main theme of the text. The idea of the story is that one should put on his thinking and act very carefully, as sometimes procrastination can give better results than haste.The message of the story is that a woman can be sly and scheming, but a man can make it his way also. This story makes the reader think about life and relationships and it is not surprising, because S. Maugham became known as a master of human soul, a wise man who not only knows how to depict, the hypocrisy and brutality of bourgeois society, but also has the ability to portray different characters in clear and natur al Manner. The text â€Å"The Escape† under consideration begins with a key sentence which contains the whole content of the story in the folded form.Maugham writes about the relationship between Roger Charing and Ruth Barlow. Roger’s friend describes everything, whose name we don’t know. Roger Charing is a young man, who has a lot of money. And he falls in love with Ruth Barlow – an unhappy woman, who was twice a widow. They were happy together and they decided to marry. Then suddenly Roger fell out of love with Ruth, and he found the way, how to make Ruth release him. He told her that they would marry, when they would find the perfect house for both of them.However time passed away and Roger rejected all the orders of the agents offering a new house. At last Ruth lost her patience and left Roger herself. The title of the text is one word that consist the definite article ‘the’ and the noun ‘escape’. The definite article ‘ the’ is here not accidentally – it claims that text is about exactly this escape and not any in the world. The story begins with the narrator’s introduction of the problem that if a woman wants to marry a man, it’s a man’s hazard and he has to find the way out of the situation.This is the exposition of the story. The exposition is written in the ironic tone. Such epithets as instant flight, inevitable loom, the narrator’s note â€Å"with a tooth brush for all his luggage, so conscious was he of his danger and the necessity for immediate action† make this effect. Then comes the inciting moment, in which both Roger Charing and Ruth Barlow are introduced. It is said that Ruth was twice a widow and it is said ironic, because the reader can think that Roger is the next victim, through the simile â€Å"He went down like a row of ninepins†.He also gives a direct description of Ruth’s eyes using the epithets â€Å"splendid†, â€Å"moving†, â€Å"big and lovely†, a detached epithet â€Å"poor dear† – all in the ironic way. The modal verb must, exclamatory sentence, parallel constructions â€Å"if she married a husband beat her, if she employed a broker he cheated her, if she engaged a cook she drank†, the allusion â€Å"She never had a little lamb but it was sure to die† make a humorous effect. We can recognize now completely that all the narrator’s words were ironic, because his epithets towards Ruth are like that, and also â€Å"stupid† and a simile â€Å"as hard as nails†.Then there comes an explanation of why he has such an attitude towards the poor widow. Going further, we come across an anticlimax. The tense is growing, but then Roger â€Å"on a sudden, fell out of love†. This is a bit unexpected. Ruth’s â€Å"pathetic (a repeated epithet) look ceased to wring Roger’s heart-strings† (a metaphor). But Roge r â€Å"swore a solemn oath† (a metaphor) not to jilt Ruth, moreover, she was able to â€Å"assess her wounded feelings at an immoderately high figure† (an extended metaphor). And here begins the real climax with its growing tense.The author uses repetitions â€Å"they†¦ they†, â€Å"sometimes†¦ sometimes†, â€Å"they looked, they inspected, they climbed†. After the main heroes’ reasoning in direct speech, their proceeded searching for a house looks like a repetition, too. Yet, the author uses an antonomasia here, calling Roger an angel, though we know he is not – an irony. Their further reasoning in the direct speech appears to be the climax: â€Å"do you want to marry me or do you not? † Roger kept standing on his position – epithets â€Å"assiduous and gallant†. Their letters are resolution of the text.

Manhattan Project And The A-Bomb Essays - Manhattan Project

Manhattan Project And The A-Bomb Essays - Manhattan Project Manhattan Project and the A-Bomb Just before the beginning of World War II, Albert Einstein wrote a letter to President Franklin D. Roosevelt. Urged by Hungarian-born physicists Leo Szilard, Eugene Wingner, and Edward Teller, Einstein told Roosevelt about Nazi German efforts to purify Uranium-235 which might be used to build an atomic bomb. Shortly after that the United States Government began work on the Manhattan Project. The Manhattan Project was the code name for the United States effort to develop the atomic bomb before the Germans did. "The first successful experiments in splitting a uranium atom had been carried out in the autumn of 1938 at the Kaiser Wilhelm Institute in Berlin"(Groueff 9) just after Einstein wrote his letter. So the race was on. Major General Wilhelm D. Styer called the Manhattan Project "the most important job in the war . . . an all-out effort to build an atomic bomb."(Groueff 5) It turned out to be the biggest development in warfare and science's biggest development this century. The most complicated issue to be addressed by the scientists working on the Manhattan Project was "the production of ample amounts of 'enriched' uranium to sustain a chain reaction."(Outlaw 2) At the time, Uranium-235 was hard to extract. Of the Uranium ore mined, only about 1/500 th of it ended up as Uranium metal. Of the Uranium metal, "the fissionable isotope of Uranium (Uranium- 235) is relatively rare, occurring in Uranium at a ratio of 1 to 139."(Szasz 15) Separating the one part Uranium-235 from the 139 parts Uranium-238 proved to be a challenge. "No ordinary chemical extraction could separate the two isotopes. Only mechanical methods could effectively separate U-235 from U-238."(2) Scientists at Columbia University solved this difficult problem. A "massive enrichment laboratory/plant"(Outlaw 2) was built at Oak Ridge, Tennessee. H. C. Urey, his associates, and colleagues at Columbia University designed a system that "worked on the principle of gaseous diffusion."(2) After this process was completed, "Ernest O. Lawrence (inventor of the Cyclotron) at the University of California in Berkeley implemented a process involving magnetic separation of the two isotopes."(2) Finally, a gas centrifuge was used to further separate the Uranium-235 from the Uranium-238. The Uranium-238 is forced to the bottom because it had more mass than the Uranium-235. "In this manner uranium-235 was enriched from its normal 0.7% to weapons grade of more than 90%."(Grolier 5) This Uranium was then transported to "the Los Alamos, N. Mex., laboratory headed by J. Robert Oppenheimer."(Grolier 5) "Oppenheimer was the major force behind the Manhattan Project. He literally ran the show and saw to it that all of the great minds working on this project made their brainstorms work. He oversaw the entire project from its conception to its completion."(Outlaw 3) Once the purified Uranium reached New Mexico, it was made into the components of a gun-type atomic weapon. "Two pieces of U-235, individually not large enough to sustain a chain reaction, were brought together rapidly in a gun barrel to form a supercritical mass that exploded ineztaneously."(Grolier 5) "It was originally nicknamed 'Thin Man'(after Roosevelt, but later renamed 'Little Boy' (for nobody) when technical changes shortened the proposed gun barrel."(Szasz 25) The scientists were so confident that the gun-type atomic bomb would work "no test was conducted, and it was first employed in military action over Hiroshima, Japan, on Aug. 6, 1945."(Grolier 5) Before the Uranium-235 "Little Boy" bomb had been developed to the "point of seeming assured of success,"(Grolier 5) another bomb was proposed. The Uranium-238 that had been earlier ruled out as an option was being looked at. It could capture a free neutron without fissioning and become Uranium-239. "But the Uranium-239 thus produced is unstable (radioactive) and decays first to neptunium-239 and then to plutonium-239."(Grolier 5) This proved to be useful because the newly created plutonium-239 is fissionable and it can "be separated from uranium by chemical techniques,"(6) which would be far simpler than the physical processes to separate the Uranium-235 from the Uranium-238. Once again the University of Chicago, under Enrico Fermi's direction built the first reactor. "This led to the construction of five large reactors at Hanford, Wash., where U-238 was irradiated with neutrons and transmuted into plutonium."(6)